Google Cloud provides organizations with leading infrastructure, platform capabilities, and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate efficiently and adapt to changing needs, giving customers a foundation for the future. As a Global Marketing Technology and Enablement Analyst, you will streamline and enhance the way Google Cloud routes Marketing Qualified Leads (MQ - Ls) to the appropriate Business Dev... more details
Google Cloud provides organizations with leading infrastructure, platform capabilities, and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate efficiently and adapt to changing needs, giving customers a foundation for the future.
As a Global Marketing Technology and Enablement Analyst, you will streamline and enhance the way Google Cloud routes Marketing Qualified Leads (MQLs) to the appropriate Business Development Representatives (BDRs) or Field Sales Representatives (FSRs). You'll take ownership of the global lead routing strategy, driving continuous improvements through close collaboration with cross-functional teams. You will optimize lead distribution, reducing response times, and ensuring the right leads reach the right sales teams to accelerate success.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $94,500-$138,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
- Design and implement intelligent global MQL routing processes and systems, ensuring accurate lead assignment based on criteria such as region, product interest, and company size.
- Build relationships with marketing, sales, product, and engineering stakeholders to understand lead qualification criteria, sales territory assignments, and changes in go-to-market strategy.
- Analyze MQL routing metrics, including lead distribution patterns, conversion rates, and time-to-response. Develop insightful reports and recommendations to drive continuous optimization.
- Identify and implement improvements in MQL routing workflows to increase efficiency, responsiveness, and alignment with sales goals.
- Manage the adoption of new lead routing tools and strategies, providing training and support to optimize adoption globally.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in product or program management.
- 1 year of experience in marketing operations or consulting with a focus on managing and routing leads within a Business-to-Business global go-to-market organization.
- Experience using Salesforce, Marketo, SQL, and LeanData.
Preferred qualifications:
- Certifications in Salesforce Admin, Marketo, and LeanData.
- Experience analyzing issues, developing solutions, and influencing a diverse set of stakeholders.
- Experience in a global Business-to-Business (B2B) technology environment, with an understanding of cloud-based solutions.
- Experience in driving large-scale process improvements across distributed teams in large B2B organizations.
