#xa 0; We are currently seeking a social media specialist to lead Instagram strategy for Abercrombie and Abercrombie kids. The specialist will be responsible for overseeing the planning, execution, and hindsight of weekly campaign tactics, as well as innovation & ideation at a seasonal and weekly level. They will work closely with the creative team to bring content to life on Instagram and maintain brand voice through all communication. The successful candidate must possess strong strategic thin... more details
Company DescriptionJob Description We are currently seeking a social media specialist to lead Instagram strategy for Abercrombie and Abercrombie kids. The specialist will be responsible for overseeing the planning, execution, and hindsight of weekly campaign tactics, as well as innovation & ideation at a seasonal and weekly level. They will work closely with the creative team to bring content to life on Instagram and maintain brand voice through all communication. The successful candidate must possess strong strategic thinking skills, is analytical and highly organized, with a strong attention to detail.This job is located at our Global Home Office in Columbus, Ohio. What Will You Be Doing? Plan and execute Instagram content on a seasonal, monthly, and weekly cadencePlan and traffic Instagram content through weekly process with creative & merchandising teamsRegularly engage with customers on Instagram through community management strategiesBecome a metrics wizard by deep diving weekly into platform analytics & provide recommendations to the team that help drive better performanceMeasure, analyze, and report monthly campaign metrics and identify opportunities for improvement (and be able to make strategic recommendations based on those insights)Maintain relationship with platform partners to stay up to date on the latest updates & innovation opportunitiesAct as strategy lead within the social pod to provide feedback on strategy & wires across all channels to ensure there is consistency in brand projectionDevelop a great working relationship with our creative team and provide clear, strategic feedback on assetsPartner with Customer Service team on escalated contacts and responsesPartner with paid team to identify content sharing opportunitiesMonitor industry creative best practices / trends and maintain competitive library of new content opportunities through weekly and monthly reportingAs necessary, create real-time, reactive content for Instagram at brand activations & events (some travel required)Support the creative team’s execution of shoots on campus with studio or other creative partners to support weekly needs if necessary (Lives, etc.)Support in activation/execution of Instagram sweepstakes and contestsSupport social operations team member in ensuring they have the correct & final assets and copy for posting contentThoroughly understand our target customers, including their cultural references and social sphere's of influence & interestsHave a test & learn approach, inspiring the team to embrace the concept of creative bravery & trying new thingsWhat Do You Need To Bring? Bachelor’s degree or related experience4+ years of social media management experienceCuriosity and passion for all things social marketing Expertise and familiarity with current and emerging social channels & tools (TikTok, Capcut, Instagram, Facebook, Pinterest, etc.)Familiarity with project trafficking and social sharing toolsOutstanding communication and relationship building skillsDetail oriented and organizedFlexible and capable of changing and adapting to accommodate internal and external circumstancesHighly motivated and collaborative with a willingness to learnStrategic, analytic, and structured thinking abilityFearlessness: be ready to dive right in, develop a point of view, and share it!Our Company Abercrombie & Fitch Co. (A&F Co.) is a global, digitally-led, omnichannel apparel and accessories retailer catering to kids through millennials with assortments curated for their specific lifestyle needs. Our corporate purpose of “We are here for you on the journey to being and becoming who you are” fuels our customer-led brands and our global associates. Our Values We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.? What You'll GetAs an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward: Incentive bonus program401(K) savings plan with company matchAnnual companywide review processFlexible spending accountsMedical, dental, and vision insuranceLife and disability insuranceAssociate assistance programPaid parental and adoption leaveAccess to fertility and adoption benefits through CarrotAccess to mental health and wellness app, HeadspacePaid Caregiver LeaveMobile StipendPaid time off & one paid volunteer day per year, allowing you to give back to your communityWork from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)Seven associate wellness half days per yearOnsite fitness centerMerchandise discount on all of our brandsOpportunities for career advancement, we believe in promoting from withinAccess to multiple Associate Resource GroupsGlobal team of people who will celebrate you for being YOU!Additional InformationABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER
