The Digital Content Strategist plays a crucial role in developing and optimizing the university’s web presence. This position involves managing content publishing processes, ensuring content accuracy and brand consistency, and optimizing user experience through effective information architecture. Responsibilities include adhering to HTML best practices, ensuring ADA compliance, managing CMS systems, and providing support for digital marketing tools. The role also requires troubleshooting, traini... more details
Digital Content Strategist
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Posting Details
Job Posting Information
Position Type
Administrative Staff
Classification Title
Administrative Staff
Position Title
Digital Content Strategist
Position Number
A00418-00
Pay Grade Level
AD 01
Salary
Department
University Communications
Posting Number
S 121301344
Full or Part Time
Full Time
Number of Months
12
Position End Date
FTE
1.0
Work Schedule
Basic Function
The Digital Content Strategist plays a crucial role in developing and optimizing the university’s web presence. This position involves managing content publishing processes, ensuring content accuracy and brand consistency, and optimizing user experience through effective information architecture. Responsibilities include adhering to HTML best practices, ensuring ADA compliance, managing CMS systems, and providing support for digital marketing tools. The role also requires troubleshooting, training, and advising on improvements to enhance the digital strategy.
Essential Job Functions
Content Publishing and Editing
Publish content to university websites.
Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
Collaborate with various teams to gather information and insights for content development.
Employ contemporary HTML best practices for content publication.
Assure that all content meets AA or better ADA compliance.
Oversee the management of the office publishing ticket system.
User Experience and Information Architecture
Collaborate with content creators to plan and develop sitemaps, wireframes, and proposals for content organization.
Optimize navigation, hierarchy, taxonomies, and labeling to enhance user experience.
Utilize layout and design tools to create a clear visual content hierarchy.
CMS Management and Optimization
Utilize and maintain Content Management Systems (CMS) to publish and update website content.
Work with developers to troubleshoot website issues and ensure smooth publishing processes.
Advise the team on improvements, such as custom post types or unique fields.
Scan sites for misspelled words, broken links, expired content, and general content and accessibility issues.
Train and support team members in using the CMS effectively.
Management and Support of Digital Marketing Tools
Assist campus users in implementing best practices, managing member logins, creating content, debugging, and offering support for digital marketing tools such as marketing emails, forms, and event registration.
Additional Responsibilities
Perform other related tasks as required to meet the goals of the department.
Minimum Qualifications
Experience with Information Architecture, including the creation of wireframes and sitemaps.
Familiarity with Content Management Systems.
Working knowledge of HTML and CSS.
Experience with Adobe Creative Suite.
Preferred Qualifications
Experience working with web developers.
Experience with email marketing platforms.
Familiarity with ADA compliance.
Physical Demands
Office environment/no specific or unusual physical or environmental demands.
Contact(s)
Contact Phone/Extension
Contact Email
Open Date
06/28/2024
Close Date
Open Until Filled
Yes
Special Instructions to Applicants
Additional Information
Denison University Background Check Statement
The final candidate will undergo a background check as a conditional offer of employment.
Denison University EEO Statement
EEO Statement
Denison University is an Equal Opportunity Employer.
To achieve our mission as a liberal arts college, we continually strive to attract and hire candidates with diverse backgrounds, experiences and identities. Denison fosters a campus community that recognizes the value of all persons regardless of age, disability, ethnicity, gender expression and identity, national origin, race, religion, sexual orientation, or socio-economic background. For additional information and resources about diversity at Denison, please see our commitment to inclusion, diversity, equity and antiracism (IDEA) at Denison Forward.
ADA Statement
If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact the Office of Human Resources at (740)587-6299 or by email at HR@denison.edu.
Posting Supplemental Questions
Required fields are indicated with an asterisk (*).
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