Omnichannel marketing is a vital component of our integrated marketing approach, driving category, brand and share growth with our top customers. Omnichannel marketing amplifies our brand’s strategies and marries them with each customer’s strategic priorities to ultimately develop insight-driven programming to drive household penetration on our strategic brands. As Omnichannel Manager for the Bakehouse Division, you will be responsible for developing insights for brands and retailers, working wi... more details
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Manager Omnichannel Marketing
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $85,200 - $110,800
Annual Bonus Eligibility
Comprehensive Benefits Package
401k & Company Match
On-the-Job Training with Advancement Opportunities
Position Summary:
Omnichannel marketing is a vital component of our integrated marketing approach, driving category, brand and share growth with our top customers. Omnichannel marketing amplifies our brand’s strategies and marries them with each customer’s strategic priorities to ultimately develop insight-driven programming to drive household penetration on our strategic brands.
As Omnichannel Manager for the Bakehouse Division, you will be responsible for developing insights for brands and retailers, working with agencies to develop insight-based programs and sell-in the programs with the Customer Account Leaders, and partnering with customer account leaders to execute strategic programs. The Omni Manager will be responsible for creating best-in-class, shopper-centric activations grounded in consumer, shopper, and retail insights. This position will collaborate cross-functionally with Category Management, Customer teams, sales, Brand Marketing, Finance, World Class Branding Center, and the shopper marketing agency. The position reports to the Business Development Director and is responsible for one direct report.
About Bakehouse
At Bakehouse, we bake, move, market, and sell products for retail and away from home. Our dynamic portfolio of innovative baked goods and beloved brands reaches the hands of consumers everywhere – from the in-store bakery, to the dairy case and organic aisle, to away-from-home.
This role leads Omnichannel marketing for the Bakehouse division – a growing and dynamic portfolio of beloved brands. Our reach extends from the in-store bakery with brands including St. Pierre Brioche, The Cheesecake Factory® At Home, Goldminer Sourdough, and Wholesome Harvest, to the Dairy Case - with beloved Bay’s English Muffins and Lender’s Bagels, and into the organic aisle with Emmy’s Organics.
Key Job Responsibilities:
- Analyze various shopper and consumer research, data, and insight tools to develop high value omnichannel marketing solutions and programs for our customers that support each customer and brand’s marketing strategy.
- Lead account-specific omnichannel search and display programs from inception to implementation through collaboration with customers, sales, brand marketing, agency, and other cross functional leaders to ensure the strategy is executed at the customer level.
- Lead operations and marketing strategies for pure play accounts including Amazon Fresh, Amazon.com and DTC businesses.
- Own P&L, pricing structure, catalog for pure play accounts
- Understand retail strategies and trends to identify key opportunities for customers.
- Partner with brand and customer teams to develop comprehensive omnichannel plans that achieve household penetration, velocity, and merchandising goals to ultimately drive brand equity and category growth.
- Develop strong, collaborative partnerships with assigned customer marketing contacts, leading co-creation sessions to recommend future strategy through omnichannel insights.
- In partnership with the sales team, lead development, implementation, and execution of the omnichannel strategy through planning and budgeting with key stakeholders.
- Monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams, proactively addressing gaps and turning analysis into action to help grow the business.
- Actively operate budget at customer and brand level for each assigned customer and ensure proper invoicing and reconciliation throughout the life of the program spend.
- Manage the development of promotional materials with internal teams and ensure proper execution at customer such as creative implementation for customer-specific programs/events.
- Manage asset collection and upload into Salsify and retail media platforms.
- Proactively act as a champion of the Omnichannel Team and build organizational energy, understanding and enthusiasm behind the power and capabilities of Omnichannel Marketing.
