Google’s Consumer Shopping UX team is responsible for shaping shopping experiences across a broad set of user touch points including Google’s products (e.g., Search, Shopping, Maps, Chrome, and more). Our products are used by people to find, research, and discover the items that meet their needs. This broad ecosystem of products provides Google a unique vantage point and allows us to build delightful experiences that connect users and merchants everywhere throughout their shopping journey. Every... more details
Google’s Consumer Shopping UX team is responsible for shaping shopping experiences across a broad set of user touch points including Google’s products (e.g., Search, Shopping, Maps, Chrome, and more). Our products are used by people to find, research, and discover the items that meet their needs. This broad ecosystem of products provides Google a unique vantage point and allows us to build delightful experiences that connect users and merchants everywhere throughout their shopping journey.
Every day, users turn to Google to help them find and buy products seamlessly from all types of merchants around the globe. We are on a multi-year mission to reinvent how people use Google products in their shopping experiences, from finding the best price and discovering new merchants to researching products and finding a perfect match using our innovative uses of augmented reality, machine learning, vision-based computing, and generative AI.
As the Principal Creative Director, you will define the brand and visual design for Google Shopping. You will work across the portfolio to shape opportunities, define strategic solutions, and accelerate and up-level the craft of the visual and motion design work with key partners across Google. As Shopping continues to evolve, you will also be responsible for setting the look and feel of new products through a defined design system. In this role, you will develop an identity and visual language for a product and lead cross-functional initiatives in order to make Google work better for everyone.
People shop on Google more than a billion times a day - and the Commerce team is responsible for building the experiences that serve these users. The mission for Google Commerce is to be an essential part of the shopping journey for consumers - from inspiration to to a simple and secure checkout experience - and the best place for retailers/merchants to connect with consumers. We support and partner with the commerce ecosystem, from large retailers to small local merchants, to give them the tools, technology and scale to thrive in today’s digital world.
The US base salary range for this full-time position is $253,000-$363,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
- Own and direct the creation of Google’s shopping visual design language and system for use globally and across the product portfolio.
- Produce design strategies across the shopping portfolio, including opportunity identification, cross-product strategy creation, provocative product visions, and cross-portfolio user journeys.
- Own emergent, highly complex, and ambiguous opportunities from inception to a landed proposal. Frame opportunities, potential experience solutions, and drive initiative direction in partnership with key functional peers.
- Provide consultation to marketing on retail moments campaign creation; act as the conduit between product design and other creative functions.
- Set the standard and foster a culture for creative design practices; influence senior leaders on the visual identity of Shopping.
Minimum qualifications:
- Bachelor’s degree in interaction design, human computer interaction, industrial design or equivalent practical experience.
- 15 years of experience within design, or 13 years with an advanced degree.
- 10 years of experience with product, service, and solution design.
- 5 years of experience in brand, motion, or visual design.
Preferred qualifications:
- Experience using design to influence strategic decision making, communicate strategic concepts, and facilitate understanding.
- Experience developing an identity for an emerging product within a larger product ecosystem.
- Experience translating ambiguous asks and directions into clear user-centric approaches.
- Experience fostering divergent design thinking and advocating for radical ideas that can truly evolve products.
- Ability to drive impact across multiple cross-product initiatives with a complex group of stakeholders.
- Excellent communication skills with the ability to articulate positions to influence and challenge partners with new design thinking through storytelling.
