Salary Range: $57.98 - $89.17 /hour. Actual compensation may vary based on geographic location, work experience, skill level, and education. The Senior Wesite Manager plays a crucial role in our Marketing Department, overseeing the growth, maintenance, and optimization of Hoag’s online presence. This role requires a skilled professional with a strong understanding of web technologies, user journeys and optimization, content management systems, and a passion for leveraging digital platforms to cr... more details
Salary Range: $57.98 - $89.17 /hour. Actual compensation may vary based on geographic location, work experience, skill level, and education.
The Senior Wesite Manager plays a crucial role in our Marketing Department, overseeing the growth, maintenance, and optimization of Hoag’s online presence. This role requires a skilled professional with a strong understanding of web technologies, user journeys and optimization, content management systems, and a passion for leveraging digital platforms to create best in class experiences.
Oversee the day-to-day operation and maintenance of the organization's website with fidelity to the redesign goals and processes.
Ensure content accuracy, relevance, and adherence to brand guidelines.
Implement SEO strategies to improve the website's visibility and reach.
Execute frontend development needs within CMS, and effectively communicate with backend developers (internal or external) to ensure smooth operations on the site.
Serve as end-to-end Project Manager for marketing web projects across web assets. This is done with support from external or internal developers.
Continuously analyze website performance and user behavior to enhance the overall user experience.
Implement improvements based on user feedback and analytics data.
Report on website performance and impacts at project, department, and organization levels to enable learning and improvements.
Collaborate across all teams (Development, Policy, legal, business stakeholders, Digital etc.) to ensure accuracy and consistency in messaging and brand across all digital platforms.
Work with content developers within marketing and across departments to ensure what is created is leveraged and amplified efficiently, accurately, and opportunistically on our website.
Work closely with IT, Digital and other relevant departments to integrate web systems and tools effectively.
In collaboration with content-owners across all departments, develop and execute a continuous approach to consistently monitor the site and subdomains to ensure web content is relevant, up-to-date, accurate, engaging and of use.
Independently or collaboratively craft compelling stories and narratives that effectively communicate the impact of our programs, Institutes, and initiatives.
Performs other duties as assigned.
Education and Experience
Required:
Bachelor's degree in Computer Science, Human Computer Interaction, Marketing, Web Development, or a related field.
7 to 10 years proven professional experience in website management Strong understanding of web development processes, user experience (UX), and design principles.
Proven experience as a project manager, preferably with a focus on website redesign projects.
Strong proficiency in content management systems, HTML, CSS, and web analytics tools. Strong knowledge and understanding of SEO best practices and digital marketing strategies.
Preferred:
Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
Excellent written and verbal communication skills, with the ability to effectively communicate complex healthcare information to a diverse audience.
Strong analytical skills and ability to leverage data to inform decision-making and optimize marketing campaigns.
Experience in digital marketing, including SEO, SEM, social media, content marketing, and email marketing.
Ability to collaborate effectively with cross-functional teams and build strong relationships with internal and external stakeholders.
Solid organizational and multitasking abilities to manage competing priorities and deadlines.
Skills or Other Qualifications
Required:
Ability to adapt to a fast-paced and dynamic healthcare environment and stay up-to-date on marketing trends as it applies to healthcare
Excellent customer services skills and attitude Organizational and time management skills
Superior verbal and written communication skills
Independent self-starter, able to set assignment priorities, work independently within established guidelines, and maintain confidentiality.
Hoag is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Hoag is committed to the principle of equal employment opportunity for all employees and providing employees with a work environment free of discrimination and harassment. Hoag hires a diverse group of people in a manner that allows them to reach their full potential in the pursuit of organizational objectives.
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