Job Abstract

Who We Are. Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for nine con... more details

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

In this new role, the Social Media Manager will build and nurture First American's brand community as part of the enterprise marketing strategy. Reporting to the Sr. Digital Marketing Manager, responsibilities include campaign planning, content development, project management, community engagement, and analytics. This role involves collaborating across teams to understand the social media landscape and facilitate content contributions from subject matter experts. Additionally, the manager will build relationships with business units' social leads, share best practices, and consult as needed.

This person will be the primary source of expertise on social platform best practices, staying current on trends to integrate them into the company's marketing strategy. They will provide informed recommendations and innovative ideas for social media, contributing to the company's holistic marketing approach.

Campaign Planning and Execution

• Bring brand positioning to life through social: Execute social marketing framework for enterprise campaigns and initiatives. Understand local market objectives and priorities to customize for local usage and optimization.
• Develop, execute, and manage community growth and engagement strategy in alignment with brand objectives across multiple social media channels using organic and paid tactics.
• Work with corporate and divisional marketing teams to brainstorm and develop content and campaign ideas from the ground up.
• Maintain campaign and content calendars and ensure content approval process is followed.
• Ensure alignment and integration of social campaigns with other key marketing channels such as SEO, email, website, cross-divisional and PR.
• Executes enterprise-wide social campaigns in alignment with corporate social strategy.

Social Content Development

• Creates content that aligns with audience, brand, campaign and/or channel strategies.
• Demonstrates excellent writing/editing skills by creating original content and campaigns that are engaging, concise, and aligned with social and ad platform best practices.
• Works with the internal creative agency to produce visual elements to support social messages.
• Use social strategy (including brand voice & style guides) to plan content that will reach and resonate with target audiences conducting A/B testing.
• Develop toolkits, resources, and templates to help business unit marketing teams understand social channel nuances and drive efficiencies in the content creation process.
• Ability to produce and curate various content material and formats appropriate for enterprise, divisional, and employee-level distribution, cultivating engaged social audiences.
• Proactively seek ways to innovate based on social platform capabilities and strengths.

Community Management

• Manage corporate social channels including LinkedIn, Facebook, Instagram and YouTube.
• Monitor community discussions daily, route customer inquiries accordingly, and engage to ensure First American provides a responsive online presence.
• Partners with internal stakeholders including customer service, sales, marketing, PR and legal to effectively handle social mentions through to resolution in a timely manner.
• Track community activity/metrics and identify opportunities to improve the channel experience for our audiences.
• Serve as the SME for social media channels and the community platform (Sharepoint).

Social Media Reporting

• Tracking community engagement, activity, and content performance via social media analytics.
• Continuously monitor and report organic and paid content performance, fine-tuning tactics to optimize engagement and customer experience.
• Prepare reports to deliver insights regularly (weekly, monthly, quarterly, ad hoc) that guide content development, engagement practices, amplification efforts, business actions, audience trends, competitive information, and ongoing community management improvements.

Best Practices and Training

• Share our social marketing best practices across the enterprise by influencing and teaching from the center. Work on becoming a trusted adviser to the divisional teams and a go-to resource for best-in-class social marketing and platform execution.
• Work alongside the Sr. Digital Marketing Manager to develop social media training and deliver it to First American employees, teaching and presenting in a digestible manner.

• 3+ years of social media experience in a B2B environment in marketing, communications or related field.
• 2+ years working with various social media technology stacks (employee advocacy, social media management solutions, business manager, paid advertising, etc.)
• Influence/Inspire in Relationship Building: This role is one of influence, and we need a graceful communicator to bring their confident and humble social media expertise when interacting with business unit teams. Building trusting relationships is essential to continually providing value. 
• Passionate About Social: We need someone who can bring an infectious interest in social marketing. Acknowledging other leaders in the industry and thinking outside the box is key, along with demonstrating how other brands have done social well and applying learnings back to First American’s business.
• Proven experience implementing social marketing campaigns for big brands. This person will have shown the ability to work with the culture of big, complex organizations.
• Creative thinking – ability to develop, edit and proofread content. Writing samples will be requested.
• Strong technical understanding of and interest in the major social media channels along with their best practices in a business setting including LinkedIn, Facebook, Instagram and YouTube.
• Exercises good judgement – ability to quickly assess a situation for risk and escalate/involve others before making decisions.
• Ability to adhere to marketing and brand guidelines.
• Efficient Organization and Flawless Execution: Attention to detail, accuracy in data management, great writing and presentation skills are necessary, as well as excellent communication abilities. Organization and prioritization skills are imperative, as there are numerous moving pieces at the brand level, so the ability to track projects, conversations and deliverables across different functions and teams at once is needed.
• Teamwork and collaboration – ability to partner with peers to accomplish projects.
• Organizational skills and the ability to multi-task. Must enjoy fast paced, dynamic work with quick turn-around time on projects.

Pay Range: $63,540 - $112,960 Annually

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.