NBCU Local is looking for a Product Analytics & Implementation Manager to join the Research Analytics team. The team is responsible for Product Analytics & Implementation, Data Strategy, Content Insights & Optimization, and Data Visualization & Automation across NBC Local, Telemundo Local, and RSN markets. In this role, you will work with product managers, developers, and other partners to ensuring data accuracy across all our digital platforms. The Manager’s responsibilities will include:Map an... more details
Job Description
NBCU Local is looking for a Product Analytics & Implementation Manager to join the Research Analytics team. The team is responsible for Product Analytics & Implementation, Data Strategy, Content Insights & Optimization, and Data Visualization & Automation across NBC Local, Telemundo Local, and RSN markets. In this role, you will work with product managers, developers, and other partners to ensuring data accuracy across all our digital platforms. The Manager’s responsibilities will include:
Map and test implementation of tracking specifications, primarily focused on web, app and video players.
Analyze performance impact, dependencies, and pre-requisites of tagging implementations on various web, mobile/CTV and video applications.
Collaborate with various engineering teams on implementation of analytics solution, including testing data layer implementations and troubleshooting.
Test and manage data feeds and integrations with other downstream systems.
Help maintain implementation documents such as Solution Design Documentation, Data Layer specifications, etc. and ensure consistency and use of best practices across all implementations.
Assist team with tracking requirements.
Ensure all existing and new products and features have accurate measurement by validating the measurement on each device and validating that all reports are populating appropriately.
Partner with Product & UX team on redesign requirements and reporting
Work with data engineering teams and product management teams to identify gaps in the custom Analytics tagging deployment for Adobe Analytics and other internal tools.
Stay on top of Adobe Analytics Platform, comScore, Parse.ly, and Branch product updates, library version changes, updates, extensions, best practices and proactively follow up with required changes in implementation.
Communicate between the technical, analytical, and business staff for implementation testing requests and manage multiple priorities and meet deadlines.
Work with data team to set up data feeds for tables in visualization tools and other data management systems
Qualifications
Basic Requirements:
5+ years of experience in similar role, e.g., data analytics or data engineering
Must be willing to work in New York (Hybrid)
Desired Characteristics:
Intermediate level experience in Adobe Analytics implementation using Adobe Launch or DTM on customer facing web applications
Intermediate level of experience in using debugging tools, checking analytics and 3rd party tags using developer tools such as Charles or Chrome Dev tools
Experience with Adobe Analytics Heartbeat video tracking
Familiarity with data visualization tools like Domo, Looker, Tableau, or PowerBI
Knowledge of analytics tools such as Adobe Analytics and/or Google Analytics, including related reporting tools such as Processing Rules, Data Feeds and Adobe Analytics Workspace.
Experience in Data mapping and quality audit strategies
Experience working directly with developers and collaborating across multiple departments and stakeholders
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $85,000 - $115,000 (bonus eligible)
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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