The Director, Public Relations is an energetic, driven leader with a take-charge, can-do attitude, superior communication skills, an unwavering focus on flawless execution, a proven track record, and whose lifestyle embodies the dynamic social nature of this critical position. Success is driven by a deep passion for relentless exploitation of the Company's portfolio of brands, which includes the Revlon brand, one of the most iconic and recognizable brands in the world. This position leads and di... more details
At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
BASIC FUNCTION:
The Director, Public Relations is an energetic, driven leader with a take-charge, can-do attitude, superior communication skills, an unwavering focus on flawless execution, a proven track record, and whose lifestyle embodies the dynamic social nature of this critical position. Success is driven by a deep passion for relentless exploitation of the Company’s portfolio of brands, which includes the Revlon brand, one of the most iconic and recognizable brands in the world.
This position leads and directs the execution of Public Relations to maximize positive coverage of our strong brands, products, Talent/Brand Ambassadors, and enhance the execution of Public Relations. This role is also responsible for global philanthropy, with special concentration on the Company’s US charitable activities.
Key responsibilities of this role include:
- Driving and executing superior editorial coverage
- Flawless execution of PR events
- Assisting in talent management
- Amplifying Revlon’s philanthropic efforts
- Creating and driving consistent Public Relations processes
- Intensifying Revlon’s presence across the beauty industry for coverage and interest
- Inclusive leadership style with a team mind-set
- Proven track record in developing and managing internal/external teams
MAJOR DUTIES:
Driving and executing superior editorial coverage
- Developing and managing execution of clear and measurable blockbuster PR plans for all brands with the internal PR team.
- Own PR agency relationship(s)
- Leading editorial coverage for all products ensuring optimal product coverage vs. competition: Mass and prestige.
- Owning timelines and communication plans for all PR efforts including product launches, sponsorships, tie-ins, talent announcements (Brand Ambassadors, Directors, etc).
- Forging and maintaining relationships with key editors and beauty press to improve product coverage and set brands up as go-to products for editorial stories.
- Lead cross functional relationships with brand, product development and other key departments within company to identify critical product differentiation for pitches on both regular business and new products.
- Leverage social media/networking as a tool to drive two-way communication between the Company and key stakeholders and consumers.
Flawless execution of PR events
- Leading internal PR team in developing meaningful and measurable plans for PR events.
- Driving timelines and communication plans for all PR efforts including launch products, sponsorships, tie-ins, talent announcements, etc.
- Accountable for ensuring key stakeholders are informed, updated and supportive of direction and plans.
Talent management
- Assist in identifying Global Brand Ambassadors.
- Drive coverage of the company’s Brand Ambassadors, linking them to our brands at every opportunity to further extend our brands and products: press junkets, movie premieres, parties, interviews, etc.
- Help to ensure talent “goes to the mat” for our brands when possible.
- Generate editorial opportunities to increase global coverage and affiliation with our brands through Q&As with the Brand Ambassadors, seasonal shade stories, etc.
- Leverage time with talent to further expand overall relationships and build goodwill towards our brands.
- Assist in driving creative and PR approvals with talent management teams (agents, managers, publicists, assistants)
Amplifying Revlon’s philanthropic efforts
- Drive and increase awareness of Revlon as an industry leader, key contributor, and advocate for women’s health
- Build and enhance coverage and coordination of community and charitable activities, philanthropy projects, and organizations.
- Accountable for the flawless execution of key Revlon philanthropic efforts through superior cross-functional collaboration, proactive communication, and adherence to agreed timelines.
KNOWLEDGE & SKILLS:
- Beauty experience preferred
- A proactive self-starter with a can-do attitude
- Flawless execution
- Proven track record of success
- Exceptional written and oral communication skills.
- Strong organizational and multi-tasking capabilities.
- Media training a plus.
- Expertise in dealing with the press.
- Background in entertainment, film or celebrity PR, or significant experience in managing top-level talent a plus.
- Strong leadership skills as evidenced by the ability to motivate and build consensus and partnerships.
- Ability to communicate with all levels of the organization both orally and written.
- Dynamic, able to move quickly with program implementation and maintain focus amid change.
- Consultative approach to planning and problem solving.
- Strong follow up skills
- Strong attention to details and timelines
EDUCATION:
- Bachelor’s Degree or equivalent in PR, Communications, Marketing or related field
- 10+ YRS of experience
The base pay range for this position in New York City is $145,000 and $175,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.
Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).
Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.
This role is eligible for an annual bonus based on company performance.
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