1. | Develop and execute annual, strategic web and social media plans, managing the District’s overall online presence and digital initiatives in support of the District’s mission and marketing objectives. |
2. | Prepare school district publications, including newsletters, annual school calendar, BOE student and staff recognitions, and information brochures and annual report. Write, photograph, film and coordinate the reporting of school news to local and outside media using both traditional and multi-media, and maintain file of school news and information. Write, design and prepare district publications, including the district calendar, handbooks, brochures, newsletters, communications, and e-blasts. |
3. | Media relations- Encourage outside media to cover school events.
- Field media inquiries.
- Establish and maintain positive, professional relationships with members of the media.
- Issue timely news releases on student, staff and district activities.
- Provide school news to local news media.
- Work with staff to publicize performances, exhibitions and special programs.
- Alert Superintendent and Board to notable publicity.
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4. | Serve on District website, working with various constituents to promote improvement and guide updates. Train appropriate content managers on software and enforce brand standards and communications policies. |
5. | Prepare regular and timely social media communications regarding capital improvements and the school redistricting plans/process. |
6. | Maintain the District’s online calendar by coordinating with all School departments and divisions |
7. | Coordinate and send all broadcast emails on behalf of the District and Parent Association |
8. | Create and post engaging content for school owned social media accounts to support the District’s marketing plan and in coordination with all other digital and print communications |
9. | Create and distribute a weekly e-newsletter to parents, faculty, staff and trustees, informing the community of District events and providing reminders to enhance engagement and streamline the dissemination of information. Enforce polices and deadlines to ensure an efficient workflow while maintaining positive working relationships with content providers |
10. | Partner with the Technology department to assist in the implementation of major technology initiatives, ensure effective website administration, and provide useful electronic communication tools for the entire community |
11. | Create photo and video content of District events and student life for use in District communications and publications. Manage all school photography and videography schedule and relationships with independent contractors. Maintain an organized repository of all photo and video content |
12. | Attend key school events as assigned, traveling between all campuses as needed. Create and execute web and social media promotion for these events |
13. | Engage in relevant professional growth opportunities |
14. | Attend Board meetings and advise regarding presentations and publicity. Prepare Board of Education proclamations and recognitions, publicize agendas and report on actions taken by the Board. Draft articles and speeches for the Superintendent or the Board, as requested. Support special events such as retirement awards and staff recognition and activities. |
15. | Provide counsel and assist Superintendent in interpreting public opinion about district. Work with Superintendent to develop programs to promote strong public relations. Communicate proactively the rationale behind decisions. Address issues that impact the district. In a crisis, work with Superintendent to craft response/message. |
16. | Serve as liaison to the news media, community organizations, key communicators, realtors and prospective residents and student organizations; prepare district information packets upon request. Maintain open lines of communication with the community and the staff organization, and provide prompt responses to requests for public information about the district, its policies and its programs. |
17. | Other duties as assigned |