The Senior Analyst, Commercial Analytics is a key member of the Commercial Analytics team within the specialty pharmaceutical business unit. This role is pivotal in identifying areas of opportunity to boost sales force effectiveness through the use of advanced analytics and data-driven insights to refine sales strategies. The ideal candidate will excel in analyzing complex data sets, identifying trends and opportunities, and converting these insights into actionable strategies to achieve sales &... more details
Description:
The Senior Analyst, Commercial Analytics is a key member of the Commercial Analytics team within the specialty pharmaceutical business unit. This role is pivotal in identifying areas of opportunity to boost sales force effectiveness through the use of advanced analytics and data-driven insights to refine sales strategies. The ideal candidate will excel in analyzing complex data sets, identifying trends and opportunities, and converting these insights into actionable strategies to achieve sales & marketing excellence.
Essential Functions:
Analytics Assessment and ReportingCollaborate with the sales and marketing teams to identify data-driven opportunities for growth and operational improvements. Support assessments of the patient journey, key treatment milestones and disease burdens. Support activities that may include market mapping, targeting, managed market payer landscape assessments. Support assessments of medical possession ratios for various patient cohorts and monitor changes across segments and payers. Support assessments of G2N, forecasting, sales/marketing program effectiveness. Drive the utilization of Power BI reporting tools, enhancing performance awareness and strategic execution among team members. Utilize SQL for creating necessary data extracts for reporting, triggers, and ad-hoc analyses. Support data preparation for quarterly Earnings Calls with senior leadership. Support new rep hire training including Targeting & data review.
Promotional EffectivenessCollaborate with the Incentive Compensation (IC) lead, HR, and sales management to pinpoint performance enhancement opportunities within the promotional sales force. Support the mapping of referral patterns and sphere of influence that would support organizational promotional productivity
Story Telling with DataConduct quarterly sales reviews with Regional Business Managers (QBRs) to evaluate and plan strategic initiatives based on performance insights. Support monthly KPI reviews with key stakeholders, emphasizing performance, threats, risks, and opportunities.
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