Job Abstract

Position Title:

Associate Director of Enrollment Marketing

Department/School:

Communications & Marketing

Salary/Pay Rate:

$65,000 - $75,000

Job Summary:

Marist is seeking an innovative and strategic Associate Director of Enrollment Marketing who is responsible for leading the planning, development, and execution of the College's enrollment marketing strategy for undergraduate, graduate, transfer, adult, military, and high school summer programs. This is an opportunity to join a dynamic Communications and Marketing team and be part of a college on the rise as you help lead the development of targeted campaigns deployed via email, social media, digital marketing, events, and others. The Associate Director will help enhance segmentation strategies to tailor communications to prospective student and families’ needs. We are looking for an analytical and data-driven thinker who can bring technical savvy, excellent communication skills, and fresh out-of-the-box thinking to help produce compelling and interesting content through our digital platforms in support of the college’s recruiting and reputation goals. The ideal candidate will have experience successfully collaborating with a variety of campus stakeholders to tell our story in a compelling manner across multiple platforms with a "whatever it takes" attitude.

Minimum Qualifications:

• Minimum of 5 years of related work experience in lead generation, enrollment marketing, and social media
• Regularly considers the customer journey as communications flows become increasingly complex
• Excellent written and oral communications skills; flawless editing to support clear ideas
• Proven ability to thrive in a fast-paced, results-oriented, collaborative environment
• Self-starter who thrives in ambiguous environments and adapts easily to change
• Able to work under pressure quickly, effectively and efficiently
• Bachelor’s degree in marketing, communications, English, business or a related field

Essential Functions:

• Experience in higher education admissions and/or marketing, monitoring for conversations, activities, and trends that may serve as opportunities for the organization.
• Serve as day-to-day contact for a majority of admission segments with support from the Director for larger audiences.
• Develop enhanced email and content segmentation strategies based upon the needs of admission to help increase new student enrollment yield and increase selectivity in our applicant pools.
• Understand how to analyze CRM data, google analytics, and reports to create recommendations based on data. Know how to evaluate past performance and how to present new ideas and merchandise.
• Prioritize collaboration with admission and students to build network of campus content creators, and build consensus and strategy surrounding premier admission events.
• Bring a positive and can-do approach to creating rich content to be used across all marketing channels including but not limited to email, social, display, website and print
• Assist the Director of Marketing in planning and implementing strategies for lead generation
• Work with an agency to execute paid social media and digital programmatic campaigns including the creation of content, placement of pixels on our website, working with the creative team to develop ads, and reporting out campaign effectiveness
• Manage interns to assist with the execution of enrollment marketing strategies
• All other duties as assigned

Required Application Documents:

Resume, Cover Letter, & Contact Information of 3 Professional References

Benefits:

The position includes a comprehensive benefit package*. Benefits for this position include but are not limited to the following:

• 3 weeks of paid vacation. 4 weeks of paid vacation beginning in the 6th year of employment.
• Unlimited paid sick time.
• 14+ paid holidays per year.
• Medical, Dental & Vision insurance programs at a 15% employee / 85% employer contribution rate. Flexible Spending Accounts (FSA) and Dependent Care (FSD).
• Life insurance.
• Generous short-term and long-term disability programs and workers compensation.
• 403(b) defined contribution plan:
  • First 6 years College contributes 7.5%, Employee contributes a mandatory 4%.
  • College contribution increases to 10.5% in year 7, and 12% after 15 years.
  • Employee contribution decreases to 1% in year 7. Remains 1% thereafter.
  • Typical eligibility requirements: 1 year of service and 1,000 hours with Marist College.
• 403(b) Tax Deferred Annuity – Roth option available. Voluntary, up to IRS maximum contribution.
• Tuition Benefits:
  • Up to 16 undergraduate credits per semester. Up to 18 graduate credit per academic calendar. Eligibility extends to employee, spouse, and dependent children under age 26.
  • College pays 100% tuition only.
  • Eligible dependents may be Reimbursed up to $2,000 per semester towards tuition at another accredited institution.

*Eligibility requirements including waiting periods and/or employee probationary periods may apply at the discretion of the College.

About the Department/School:

The Office of College Marketing and Communication serves as Marist’s central hub of content creation and brand management. Its mission is to coordinate the College’s marketing and communication efforts and tell the Marist story in interactive and compelling ways via the website, social media, video features, media placements, and more.

About Marist College:

Located on the banks of the historic Hudson River and at its Florence, Italy campus, Marist College is a comprehensive, independent institution grounded in the liberal arts. Its mission is to “help students develop the intellect, character, and skills required for enlightened, ethical, and productive lives in the global community of the 21st century.” Marist educates approximately 5,000 traditional-age undergraduate students and 1,200 adult and graduate students in 53 undergraduate majors and numerous graduate programs, including fully online MBA, MPA, MS, and MA degrees, and also Doctor of Physical Therapy and Physician Assistant programs. Marist is consistently ranked among the best colleges and universities in America by The Princeton Review (Colleges That Create Futures and The Best 386 Colleges), U.S. News & World Report (3rd Most Innovative School/North), Kiplinger’s Personal Finance (“Best College Values”), and others. Marist’s study abroad program is ranked #1 in the nation by the U.S. State Department’s “Open Doors Report” and has also received the Senator Paul Simon Award for First Year Abroad programs in Italy and Ireland. Marist’s Joint Study partnership with IBM, which began in 1988, has brought the College the kind of world-class technology platform typically found at leading research institutions. To learn more, please visit https://www.marist.edu/about

Type of Position:

Full-time

Classification:

Administrative

Months per Year:

12

Work Schedule:

8:30 am to 5:00 pm; occasional evenings and weekends as event schedule dictates

Hours per Week:

37.5

Location:

Marist College Main Campus

Number of Position Openings:

1

Equal Employment Statement:

Marist College is committed to creating a diverse workforce on our campus by ensuring that barriers to equal employment opportunity and upward mobility do not exist here. To this end, the College will strive to achieve the full and fair participation of minorities, women, people with disabilities, and any other protected groups found to be under represented.

Equal opportunity means employment, development, and promotion of individuals without consideration of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, or veteran status unless there is a bona fide occupational requirement which excludes persons in one of these protected groups. The College will review its employment policies and procedures to ensure that barriers which may unnecessarily exclude protected groups are identified and eliminated. The College will also explore alternative approaches if any policy or practice is found to have a negative impact on protected groups.

Marist's policy of non-discrimination includes not only employment practices but also extends to all services and programs provided by the College. It shall be considered a violation of College policy for any member of the community to discriminate against any individual or group with respect to employment or attendance at Marist College on the basis of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, veteran status, or any other condition established by law.