The Marketing & Creative Strategy Manager is responsible for the execution of effective marketing and brand strategies, as well as tactics to drive company growth. Manage marketing campaigns and projects from inception to completion, including post campaign analysis, brand audits, analyst success metrics and reporting. Partners with outside agencies and internal stakeholders to develop campaigns that include but not limited to advertising, direct mail, email, trade show and/or event marketing. M... more details
JOB SUMMARY
The Marketing & Creative Strategy Manager is responsible for the execution of effective marketing and brand strategies, as well as tactics to drive company growth. Manage marketing campaigns and projects from inception to completion, including post campaign analysis, brand audits, analyst success metrics and reporting. Partners with outside agencies and internal stakeholders to develop campaigns that include but not limited to advertising, direct mail, email, trade show and/or event marketing. Manage programs to positively impact business prospect, customer and our internal organization’s perception of Charter's brand.
MAJOR DUTIES AND RESPONSIBILITIES
- Responsible for supporting all efforts to simplify and enhance the customer experience.
- Creates tactical marketing plans for specific campaigns in collaboration with cross-functional teams, and successfully manages the execution of those plans.
- Partners with field marketing and customer experience organizations to design local and national marketing programs across multiple channels.
- Develops effective marketing and branding tactics for local marketing and sales initiatives that are in alignment with the overall brand and drive business results across product lines, across customer/prospect segments and verticals.
- Delivers product messaging for go-to-market activities, working with cross-functional teams and subject matter experts (SMEs), including the development of emotional value propositions for new products.
- Manages brand and marketing activities and events; coordinates with leadership across the organization and acts as a resource and brand expert for cross-functional teams to leverage.
- Facilitates brand ambassador culture.
- Creates templates for integrated campaigns (integrating direct mail, email, events, social, and/or other tactics) that can be leveraged, copied and customized by markets across the country to target prospects in their local markets.
- Participates and certifies the quality of the material through thorough and meticulous proofreading so to accomplish the flawless execution of all direct response tactics.
- Manages analyst relations activities, working across the organization to facilitate and nurture relationships between industry analysts and internal SMEs and leadership.
- Performs other duties as requested by supervisor.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
• Ability to read, write, speak and understand English
• Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way
• Ability to communicate with all levels of management and company personnel
• Must possess a high-level of proficiency in PowerPoint and all Microsoft Office applications
• Ability to efficiently manage resources and prioritize tasks
• Ability to think creatively
• Ability to build strong relationships with customers and colleagues
• Strong complex project management skills, demonstrating the ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables
• Ability to work independently and make recommendations and decisions autonomously
• Ability to conduct formal presentations to all levels of management
• Ability to maintain confidentiality, strong attention to detail, balanced with the ability to think strategically
• Ability to motivate and supervise others
Related Work Experience
- Industry experience in telecommunications, B2B marketing, technology
or related industries - 4+ years - Experience in managing integrated marketing and brand campaigns
- Management experience – 2 years
Education
Bachelor's Degree or higher in Marketing, Business, Communications or related field or
equivalent experience
PREFERRED QUALIFICATIONS
Skills/Abilities and Knowledge
Knowledge of cable television, high speed Internet and phone products and services
Related Work Experience
- Experience in managing traditional and online/social media planning a plus
- Experience in brand management
WORKING CONDITIONS
Standard Office environment
Some travel may be required
MPD525 2024-36472 2024 Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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