INTERNAL APPLICANTS ONLY This position in the College of Education offers an exciting opportunity to manage and execute marketing, branding and image-building initiatives to support student recruitment and success; faculty research; and employee, alumni and community engagement. With a focus on branding and image-building, the candidate should possess strong graphic design skills for print and digital media and bring creativity and data-based decision-making to drive improvements. The position r... more details
INTERNAL APPLICANTS ONLY
This position in the College of Education offers an exciting opportunity to manage and execute marketing, branding and image-building initiatives to support student recruitment and success; faculty research; and employee, alumni and community engagement. With a focus on branding and image-building, the candidate should possess strong graphic design skills for print and digital media and bring creativity and data-based decision-making to drive improvements. The position reports to the College’s executive director of communications.
Manages comprehensive marketing and communication programs, including research strategy and execution, designed to support the college or division's strategic goals and objectives.
Develops and implements strategic marketing and communication plans to advance the college or division; directs marketing, branding and image building campaigns and efforts to increase awareness and enhance the overall image.
Participates in strategic planning, market research and service effectiveness initiatives.
Assists in departmental operations, including management of staff, planning and administration of budget and resources.
Coordinates events and programs that engage and educate the campus community on college or division initiatives.
May provide leadership and serve as a resource for a college or division regarding successful marketing activities, techniques and methods.
Stays informed of best practices in integrated marketing, brand messaging and current market trends in higher education, and translates that understanding into successful strategic marketing for the college or division.
Directs the strategic marketing, branding and content of college or division web sites.
Developing marketing, advertising and engagement campaigns.
Designing and/or coordinating the design of print and digital collateral.
Photography and art direction.
Overseeing promotional product design, inventory and budget planning.
Supporting marketing, recruitment and engagement events from ideation through production.
Project management to support on-time, on-budget completion in alignment with goals.
Other duties as assigned.
EEO/AA
Bachelors and 5 years experience
Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of five (5) years of directly job-related experience.
Additional Job Posting Information:
Department is willing to accept experience in lieu of education
Department is willing to accept education in lieu of experience
May be eligible for Alternative Workplace Arrangements
Required submissions: Resume, cover letter explaining interest and qualifications for the job, and 5 work samples, including at least 1 writing sample and at least 1 one design sample.
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