Digital Content Specialist Job Summary:
Sparks Group is looking for a Digital Content Specialist to join a global leader in information services. This will be a fully remote, long-term contract assignment.
As a Digital Content Specialist, you will focus on content production, optimization, and maintenance for a multi-business-unit web environment. Working with stakeholders throughout the company and leveraging a combination of technical knowledge, creative and marketing skills, you will format new content for publishing on the site and will be responsible for reviewing existing pages to ensure a consistent presentation within the site’s information architecture. In addition, you will play an active role in the management and application of the site’s taxonomy, ensuring content is appropriately tagged to dynamically display, where needed. Working with other members of the digital marketing team, your duties will also intersect with personalization, analytics, search optimization, A/B testing, and marketing automation. All of this is done in Sitecore, so Sitecore experience is a must.
Digital Content Specialist Responsibilities:
- Production of new web pages and content, including products, articles, events, campaigns.
- Quality assurance for content created by contributors across the division, to ensure consistent presentation and appropriate taxonomy.
- Ongoing reviews of existing web content to ensure relevancy.
- Tracking and remediation of errors, broken links, and issues across divisional content.
- Implementation and tracking of personalization and A/B testing initiatives.
- Oversight of divisional taxonomy to ensure consistency and accuracy.
- Manage divisional support site to assist business users with website questions.
- Participate in communication initiatives that extend beyond direct responsibilities.
Digital Content Specialist Qualifications:
- Bachelor's degree in Communications, Journalism, Marketing, English, or related field preferred, or equivalent communications experience.
- Minimum 2 years of website content management experience, preferably in a global organization.
- This role requires specific experience with Sitecore CMS, thorough knowledge of web design concepts, quality content writing, and contemporary web marketing strategies.
- The successful candidate must be detail-oriented, possess strong time-management skills to deliver projects on given deadlines, and have excellent interpersonal and communication skills.
- A passion for testing, learning, and optimizing content and user experience is a plus.
- Experience using ContentHub preferred, but not required.
- Experience with Google Webmaster tools and Google Analytics preferred.
- Experience in a tech company a plus.
- Team player; happiest when doing, not delegating.
About Sparks Group:
Sparks Group has been named to Inavero’s Best of Staffing Lists® for Client and Employee Satisfaction every year since 2012. Founded in 1970, Sparks Group is a full-service staffing and recruiting firm that understands the core values integral to your business. For nearly five decades we have taken a personalized approach to recruiting and staffing. We specialize in rapidly placing quality talent by cultivating relationships with commercial, federal and non-profit clients. We connect leading companies and nonprofits with exceptional IT, finance, creative and administrative talent - nationwide.
New job opportunities are listed daily – www.sparksgroupinc.com
