Job Abstract

About the company

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose: to create joy around each table and inspire a healthier tomorrow for every community.

Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.

Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.

Bring your flavor

Building the future of food and well-being starts with you. Join our team and bring your best self to the table. #LI-LM8

The Enterprise Marketing team plays a vital role in customer acquisition and retention for our omnichannel shopping experiences. We manage customer relationships throughout the entire customer journey by using various customer data and insights to design and implement effective customer engagement strategies at each stage of the customer lifecycle, from initial awareness and acquisition to planning and shopping, and to retention and loyalty beyond shopping. We are passionate about serving our customers’ needs across their lifecycle and journeys using relevancy, personalization, targeted promotions, latest marketing and advertising technologies and partners, and best-in-class customer lifecycle and relationship management practices.

What you will be doing

We are seeking an exceptionally skilled and strategic Senior Director, Digital Marketing Analytics to lead the development, execution, and measurement of our data-driven marketing strategies. This individual will be a visionary leader who can transform marketing data into actionable insights that drive growth, optimize campaigns, and increase ROI across all digital channels. This key leader will collaborate with marketing leadership in development and implementation of multi-channel campaigns leveraging data science, modeling of customer lifetime value, customer and performance insights, and advanced analytics, to recommend mass, targeted, and personalized marketing campaigns and offers through paid and owned marketing channels. They will also be responsible for creating and delivery of measurement and analyses frameworks as well as insights that allow for feedback loops and optimization of campaigns on a day-to-day basis. The ideal candidate will be both a big-picture strategist and a hands-on expert in analytics, data modeling, and visualization.

The position will be based in Pleasanton, CA, Seattle, WA or one of our main regional offices.

Main responsibilities

Analytics Strategy & Leadership:

• Design and oversee the company's comprehensive marketing analytics framework, including the selection of tools, platforms, and methodologies.
• Define and consistently track key performance indicators (KPIs) across all digital marketing channels, providing regular reports and insights to the marketing leadership team.
• Develop sophisticated predictive models and advanced statistical analysis to forecast trends and optimize marketing spend.
• Create data-informed testing roadmaps to improve campaign performance, conversion rates, and customer acquisition.
• Utilize data science and advanced analytics to develop predictive models and segmentation strategies that optimize marketing campaigns and improve customer engagement.
• Build and manage a high-performing analytics team with a culture of data-driven excellence. Mentor, coach, and inspire team members to reach their full potential. Manage the vision and roadmap for the team.

Data-Driven Marketing Insights:

• Collaborate closely with marketing leadership to understand objectives and translate them into measurable analytics strategies.
• Identify patterns, trends, and anomalies within complex datasets, distilling them into clear, actionable narratives for stakeholders.
• Lead the development of clear, visually impactful dashboards and reports to inform strategic decision-making at all levels of the organization.
• Champion a data-centric approach across the marketing team, fostering data literacy and insights-driven decision-making.
• Track and report on performance, ensuring each program is delivering differentiated value against its intended objective. Institute rigorous test-and-learn methodology to optimize media programs.
• Use a range of analytics and measurement tools to understand and analyze customer segment and marketing channel performance and ensure marketing efficiency is continuously optimized with a strong focus on revenue and customer acquisition.

Cross-Functional Collaboration:

• Build strong working relationships with data engineers, and data product teams to ensure clean data flows and optimal implementation of tracking solutions.
• Collaborate with central data science teams, serving as the primary marketing liaison, to guide direction of data science roadmap for marketing and personalization related workstreams.
• Collaborate with performance and growth marketers to create data-driven marketing strategies and continuous measurement frameworks for inter- and intra-campaign optimizations.
• Partner with finance teams to perform in-depth ROI analysis for campaigns and initiatives, helping to inform budgeting decisions.

The salary range is $177,000 to $247,800. Starting salary will vary based on criteria such as location, experience, and qualifications. Benefits may include medical, dental, vision, disability and life insurance, sick pay, PTO/Vacation pay/Flexible Time Off, paid holidays (8-9 days annually) bereavement pay and retirement benefits (such as 401(k) eligibility). Associates in this position are also eligible for a quarterly bonus.

A copy of the full job description can be made available to you.

What we are searching for

• Master's degree in Statistics, Business Analytics, Data Science, Math, or a related quantitative field.
• Minimum of 15 years of experience in marketing analytics, digital analytics, web analytics, etc., with at least 10 years of leadership experience in leading high performing advanced analytics, data science, customer and marketing analytics or similar teams, along with hands-on experience and academic qualifications in related fields.
• Proven experience leading teams of analysts and data scientists in a fast-paced, dynamic environment.
• Strong background in data science and predictive modeling, with a focus on customer lifetime value.
• Required familiarity, and preferred proficiency in statistical modeling tools such as R, Python, SAS, and SQL.
• Detailed understanding of digital advertising channels – SEM, Display, Paid Social, Affiliates, Email, Push, SMS, etc.
• Strong understanding of Customer Data Platforms and their capabilities, hands on experience with top CDPs a plus
• Expertise in advanced analytics and machine learning techniques such as clustering, propensity modeling, decision trees, customer lifetime value modeling, look-alikes, and regression analysis.
• Excellent communication skills, with the ability to clearly present complex data insights to both technical and non-technical stakeholders.
• Strong business acumen, with a track record of driving measurable business results through data-driven insights.
• Ability to work collaboratively with cross-functional teams and external partners.
• Strong understanding of audience segmentations, customer targeting, omnichannel operations
• Excellent project management skills with the ability to handle multiple active projects and priorities.
• Hands on experience with robust martech and adtech platforms especially Adobe, Google, Salesforce stacks
• Strong initiative, customer service focus and excellent interpersonal skills with experience in negotiation and consensus building.

What is it like at Albertsons?

Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.

Albertsons is an Equal Opportunity Employer

This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-888-255-2269(option #4).