The Brand Manager, Marketing will play an integral role in shaping the future of sweetgreen by serving as a key stakeholder in brand strategy and execution. This position will leverage their proven track record to lead and support breakthrough brand communications campaigns including go-to-market product launch strategies, guest engagement promotions, and brand experiences and innovations. The role will also play a key part in menu innovation and channel strategy to build the sweetgreen brand. T... more details
The Brand Manager, Marketing will play an integral role in shaping the future of sweetgreen by serving as a key stakeholder in brand strategy and execution. This position will leverage their proven track record to lead and support breakthrough brand communications campaigns including go-to-market product launch strategies, guest engagement promotions, and brand experiences and innovations. The role will also play a key part in menu innovation and channel strategy to build the sweetgreen brand.
The Brand Manager, Marketing will report into the Brand Marketing team. You’ll be joining a team that manages multiple high-stakes campaigns with a guest-obsessed, culturally driven mindset. Join us for the opportunity to make your mark on the future of food.
As the Brand Manager, Marketing, you will:
- Lead new product launches and go-to-market campaigns by contributing consumer-insight driven, breakthrough strategies and briefs, ensuring flawless consumer experience across all media touchpoints and in-restaurant.
- Manage internal and external partners, including experiential, PR, social, digital, media, and tech teams to execute the successful launch of brand campaigns.
- Oversee brand strategy and off-premise packaging and product innovation, driving impact and measuring success against established KPIs.
- Foster high functioning working relationship with Consumer Insights and our internal Creative team to bring breakthrough and insight-based creative communications strategies and campaigns to life.
- Drive decision-making through a spirit of business ownership -- contributing a clear financial understanding of the business.
- Assess the continuous evolution of the competitive landscape, consumer insights, new societal trends, and culture.
- Additional duties as assigned.
Desired traits:
- Experience in Brand or Product Marketing, Integrated Communications, Cultural Marketing, and managing complex initiatives
- Strong communication, attention to detail and organizational skills
- Successful track record of program and promotion execution
- Exceptional interpersonal, communication, cross-collaboration, and team skills
- Ability to solve problems both independently and as part of a team
- Curious and positively resilient
- Experience in using consumer insights and data to drive decision-making
- Experience working with (and maintains active connections with) internal and external creative teams and agency partners
Desired experience:
- Minimum 4-Year degree, MBA Preferred
- Minimum 3-5 years of Brand-Building and Culturally-Driven Integrated Marketing Communications Experience
What you'll get:
- Highly competitive pay + bonus plan
- Three different medical plans to suit your and your family's needs
- Dental and Vision insurance
- Flexible PTO plan
- 401k program
- Employee HSA and FSA
- Complimentary greens
- An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
- To live the sweetlife and celebrate your passion + purpose
- A collaborative team of people who live our core values and have your back
- A clear career path with opportunities for development, both personally and professionally
- Free sweetgreen swag
Come join the sweetlife!
About sweetgreen
sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 3,500 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means.
sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
sweetgreen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please click here.
Salary range for this role:
Starting salary range based on experience
$110,000—$130,000 USD
sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
California residents: Review our applicant privacy notice HERE.
sweetgreen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please click here.
