Develop and activate digital experience strategies to engage audiences and meet KPIs. Responsible for imax.com, microsites, CRM and analytics initiatives. Manage digital team and partnerships, and serve as main point of contact for vendors. Collaborate cross-functionally to drive execution of digital activations and experiences including AI-enabled initiatives. Use a data-driven approach to optimize IMAX digital ticket sales and run experiments. Oversee digital performance reports and recommenda... more details
IMAX is not your everyday entertainment experience. With over 50 years of history as a global innovator in entertainment technology, our employees and their careers have constantly gone beyond the ordinary at IMAX. We combine proprietary technology with industry-leading knowledge and relationships with top studios and filmmakers to create theatrical experiences that take audiences beyond the edge of their seats to a world they never imagined. IMAX has revolutionized the way people experience movies and continues to push the boundaries of entertainment experiences beyond blockbusters and into exciting new directions.
Come explore IMAX – where innovation, creativity and passion come together. Get inspired, get involved, and ignite your future with IMAX!
Job Description:
The Senior Manager, Digital Products & Experiences is responsible for engaging movie fans around the world through direct-to-consumer channels. This role will manage a portfolio of digital experiences and capabilities, including imax.com, CRM, analytics, and AI initiatives. This individual will work with cross functional teams to manage the marketing tech stack and will oversee existing and new digital partnerships.
What You'll Do:
Develop and activate digital experience strategies to engage audiences and meet KPIs
Responsible for imax.com, microsites, CRM and analytics initiatives
Manage digital team and partnerships, and serve as main point of contact for vendors
Collaborate cross-functionally to drive execution of digital activations and experiences including AI-enabled initiatives
Use a data-driven approach to optimize IMAX digital ticket sales and run experiments
Oversee digital performance reports and recommendations for channels and campaigns
Assist in prioritizing capabilities and features in alignment with stakeholders
Provide thought leadership in emerging technology areas, competitive and audience research, and MarTech tools
Other duties may be assigned.
What You'll Need:
Degree in Marketing or related field; plus experience in the digital ecosystem launching and maintaining digital channels
Experience managing and inspiring a team
Project Management experience in a fast-paced environment
Cross functional Communication skills
Compensation:
101,455.00 - 160,000.00
At IMAX, you will be part of a culture built on respect – we are committed to creating a welcoming and diverse atmosphere across our organization.
For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.
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