Job Abstract

Job Description

Strategic Partnership Marketing, Senior Specialist for The Manuals which is a medical information website that started as a book in 1899 and is now available online in 14 languages and caters to consumers and medical professionals to understand symptoms, diagnosis and treatment. The position is responsible for helping to find, develop, implement, and maintain strategic partnerships by offering linking agreements, infobutton functionality and search widgets to the various Manual websites to increase traffic to the website. Working with Electronic health record and Artificial Intelligence vendors is a key component to the position along with Health Information Technology vendors looking to the add medical content.  This role also includes a marketing component to help advertise key partnerships and attract new alliances in the healthcare and veterinary markets. Trade show attendance will be a necessary building block to represent the Manuals and attract new partners as well as create awareness of the Manuals to the attendees.

Responsibilities include: 

• Work with leads globally to explore, develop and execute strategic partnership opportunities that drive use and traffic of our company Manuals and our company's Manuals for the Human and Veterinary Manuals specifically with EHRs, AI and other HIT partners.

• Identify and advance a pipeline of new partnership opportunities and ensure expansion of key relationships 

• Monitor current agreements with partners and deliver renewals in a timely manner 

• Work with manager to negotiate deal terms with partners 

• Seek out new industry trends in the HIT and EHR space and report back to team on impacts 

• Monitor and estimate monthly traffic from all sources including major partners 

• Maintain frontline technical assistance to partners 

• Attend 10+ trade shows in Healthcare and veterinary medicine space

• Create marketing plans for key partnerships and collaborate to execute a PR strategy for corporate partners 

• Ensure partner marketing materials are up-to-date, coordinating with creative team to redesign &  update as necessary

• Create & manage marketing plans for both internal & external marketing efforts

• Write & distribute quarterly e-blasts to relevant audiences, both in human health and veterinary spaces

• Coordinate with social media & technical teams to highlight reactive & timely content on our company Manuals & our company's Manuals homepages, spanning 14 languages, as well as Veterinary Manual homepages

• Design & launch microsites, in coordination with technical team, to drive viewership & engagement with MM sites & help publicize marketing campaigns

Minimum Education required:

• 4 year Bachelor's degree is required, preferably in marketing or business or related fields.

Required experience and skills:

• Minimum of 3 years of experience in marketing or partnership/sales/strategy related roles.

• Experience identifying and evaluating new partners in the Electronic Health Records (EHR) industry.

• Excellent presentation skills are required as well as some negotiation experience.

• Collaborate with teammates on the Manuals team. 

• 20-25% travel.

Preferred Experience and skills:

• Experience in the electronic health record or health information technology industry

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders).  Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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Available benefits include bonus eligibility, long term incentive if applicable, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. A summary of benefits is listed here.

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