Evaluate business performance of key product lines; support Brand Director to determine portfolio strategy, product line optimization and enhancements to drive performance and sales growth. Track market trends and the evolving competitive landscape and changing consumer needs. Analyze syndicated consumption data, panel data, internal sales data and primary research to diagnose business performance and identify new opportunities. Lead cross-functional teams to develop and launch new products. Cre... more details
Associate Brand Manager
Job LocationsUS-CA-Los Angeles
Job ID2024-1606
# of Openings
1
Category
Marketing
Overview
The Associate Brand Manager will support initiatives on specific product lines within the Califia Farms portfolio of products by conducting analyses based on category, consumer, and competitive insights. He/She will collaborate closely with cross-functional partners to drive innovation and renovation projects from concept through post-commercialization business analysis. The Associate Brand Manager will be responsible for leading the creation of packaging, sales assets, and marketing programs to support in-market performance.
This hybrid role works in the Downtown Los Angeles Arts District office Tuesday through Thursday.
Responsibilities
Evaluate business performance of key product lines; support Brand Director to determine portfolio strategy, product line optimization and enhancements to drive performance and sales growth
Track market trends and the evolving competitive landscape and changing consumer needs
Analyze syndicated consumption data, panel data, internal sales data and primary research to diagnose business performance and identify new opportunities
Lead cross-functional teams to develop and launch new products
Create and manage detailed project timelines to ensure delivery of project milestones
Participate in the planning and execution of marketing research studies to drive insights
Work with R&D and Creative to develop packaging formats and designs
Execute marketing programs to drive awareness and trial
Coordinate the development of selling materials and marketing assets for specific product lines
Track and reconcile marketing spending vs. planned budget
Qualifications
MBA preferred, but not required
Minimum of 2-3 years working in Food/Beverage consumer-packaged goods
Exhibits strong project management capabilities, with great attention-to-detail
Strong analytical problem-solving capabilities; comfort with pulling, managing, and driving insights from quantitative data
Shows a passion and capability for creative development and creative problem solving
Ability to collaborate with others and engage/inspire cross-functional partners
The salary range for this position is $100,000 - $120,000 per year.
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
Job Abstracts is an independent Job Search Engine. Job Abstracts is not an agent or representative and is not endorsed, sponsored or affiliated with any employer. Job Abstracts uses proprietary technology to keep the availability and accuracy of its job listings and their details. All trademarks, service marks, logos, domain names, and job descriptions are the property of their respective holder. Job Abstracts does not have its members apply for a job on the jobabstracts.com website. Additionally, Job Abstracts may provide a list of third-party job listings that may not be affiliated with any employer. Please make sure you understand and agree to the website's Terms & Conditions and Privacy Policies you are applying on as they may differ from ours and are not in our control.
We would like to take a second to Welcome You to Job Abstracts, the nation’s largest Pure Job Board. With over 3.1 million job listings from 15,000+ Companies & Organizations, we help job searchers find careers that match their interests. As an anonymous user, you have probably discovered how easy our system is to use. However, you have just scratched the surface of what we can offer.
We encourage you to Register so you can use our most powerful features: searching with multiple terms, setting up multiple locations, establishing favorite companies, and accessing your search history. If you find a job you like, you can apply directly for it, and then, keep notes on it. We will also keep a lookout for jobs that match your search terms and email you when we find something you may like.
You can register for free and the system is free to use. If you like our system so far, click on Register and unlock the power required by serious job searchers.
Any time you conduct a search, the system shows you job matches, ranked by their Relevance Score (RS).
The score is calculated by a proprietary algorithm that uses Intelligent Machine Learning.
The Relevance Score tells you how well the job opportunity matches your search term or terms.
When not logged in, the system is limited to one search term. Scores for single term matches are usually lower.
When you register, log in, and set up multiple terms prioritized by importance, the jobs found for you will receive a much higher Relevance Score.