SPONSORED RETAIL SEARCH STRATEGY– Translation of Brand JTBD and omnichannel/eCommerce business priorities into search media strategy to accelerate growth across shopper platforms. Partner with Brands, Customer leads, and Sales to develop retailer search strategies that drive consumers through the funnel to conversion. Develop, implement and manage sophisticated holistic search strategies across 20 retailers including Amazon, Walmart, Instacart and more. Key Business Partners:Brands: understand b... more details
BACKGROUND & PURPOSE OF THE JOB:
Unilever is home to iconic brands such as Dove, AXE, Magnum, Hellmann’s. On any given day, over 2 billion people around the world use our products. Accelerating eCommerce and taking a holistic approach to how we do that enables us to get closer to our consumers and rapidly scale our brands. This particular role is an exciting opportunity for you to join the US Nutrition DMCH (Digital Marketing and Commerce Hub) and shape the retail media/eCommerce strategy that will drive our vision forward. You’ll have the opportunity to have an impact on powerhouse and premium Food brands such as Hellmann’s, Knorr, Sir Kensington and Maille. This role will leverage shopper data to drive retailer search strategies, execution and optimization that deliver best in class returns while integrating with the holistic retail media and shopper marketing plans to drive total customer growth.
This position calls for strong collaboration with external (retail media partners, media agency) and internal stakeholders/team subject matter experts (Customer Strategy & Planning, Shopper Marketing, Customer Development, National and Retail Media leads, Brand Marketing). With your leadership, we will keep the customer and shopper at the heart of our strategy and drive profitable growth for our Nutrition brands.
The Nutrition DMCH is constantly evolving with roles constantly adapting. We are looking for someone who embraces that and can grow with us.
Previous experience with buying/executing eCommerce search media or performance preferred. Broader digital media knowledge ideal. We are open to those with merchant side experience as well.
CORE RESPONSIBILITIES:
SPONSORED RETAIL SEARCH STRATEGY– Translation of Brand JTBD and omnichannel/eCommerce business priorities into search media strategy to accelerate growth across shopper platforms. Partner with Brands, Customer leads, and Sales to develop retailer search strategies that drive consumers through the funnel to conversion.
Develop, implement and manage sophisticated holistic search strategies across 20+ retailers including Amazon, Walmart, Instacart and more.
Key Business Partners:
Brands: understand brand objectives, business goals and holistic media plans to develop proper customer specific approach
Customer teams: understand customer business goals and holistic eComm marketing strategies
Sales: inform on incremental search investment opportunities and coordinate financial system updates
Work closely with retail media lead to develop the annual sufficiency investment model and collaborate on the holistic media plan to ensure profitable growth through media
Cultivate relationships with search leads across total UL to identify key learnings and growth opportunities that can be brought back and applied to the Nutrition business
Drive search media innovation with agency to ensure that UL has input to product development and a seat at the table for beta testing
Drive search measurement and learning roadmap in partnership with internal and external partners as well as executional excellence
EXECUTION POWERHOUSE – Implement, iterate, and optimize search media to support business goals. Develop best practice for search media strategy, execution and required agency support. Strong partnership with media agency to deliver best in class resources, ways of working and associated tools to maximize performance.
Expert in key performance tools, to garner strong insights from data and apply them to the greater eComm business and search strategy ex: Luminate, Pacvue, Fly Wheel, iRI, ClickStream, Nielsen Data Impact, Walmart Ad Center, etc
Demonstrate accountability for you and your agency partner to drive campaign performance specific to search media as rooted in data
Performance mindset and behaviors - Stewardship and sharing of media performance with key UL stakeholders
NUTRITION dCOMM STRATEGY – you have the exciting opportunity to establish yourself as a dCommerce thought leader in the DMCH and wider Nutrition Business Unit.
Identify opportunities to accelerate our Nutrition dComm business in partnership with key cross functionals (US dCommerce Team, US dCommerce Finance)
Brilliant Basics (facilitate and uncover step up opportunities in Content Quality, Organic Search, etc.).
New Growth Spaces (e.g. Quick Commerce) – help to shape the right test and learns from a media investment and strategy standpoint
Data Unlocks that positively impact search strategy and performance
Help to shape our US Nutrition dComm Roadmap in partnership with the US UL Omni (CD) Team
WHAT ELSE IS IMPORTANT
You’re a friend & a partner combined. You’re thoughtful about your relationship with your agency partners and internal counterparts to drive the business.
You can think big and small. Data is your best friend and you’re close to the numbers – but you can also ladder back smart tactical thinking to the big picture.
You’re a pioneer and adaptable. You embrace the new and explore new spaces with excitement and bring others along. You’re a self-start that is okay with rolling up your sleeves.
WHAT YOU'LL NEED TO SUCCEED
Bachelor’s Degree in marketing or related field with 3-5 of performance media experience
Working knowledge of Retailer / Omni Media ad products and tools
Ability to operate both strategically and tactically in a high-energy, fast-paced environment
Eager to take smart risks and champion new ideas
Ability to analyze and propose data-driven solutions, with exceptional attention to detail
Communication and collaboration skills that enable you to earn trust up, down, and across the company
Willingness and ability to educate and upskill internal colleagues on eCommerce media nuances and their impact to the business
Experience in fast moving consumer goods preferred
Pay: The pay range for this position is $84,400 to $126,600. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.
For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Nondiscrimination Provision.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
