The Director of Casino Marketing partners with the General Manager in the creation and execution of the overall VIP Marketing Strategy. JOB FUNCTIONS: Partners in the creation and leads the execution of the Casino Marketing strategy which builds long-term relationships with VIP customers and strengthens brand value. Direct department team member development, training, and evaluation establishing a motivated, professional, and accountable team. Oversees the development and implementation of new p... more details
JOB SUMMARY:
The Director of Casino Marketing partners with the General Manager in the creation and execution of the overall VIP Marketing Strategy.
JOB FUNCTIONS:
Partners in the creation and leads the execution of the Casino Marketing strategy which builds long-term relationships with VIP customers and strengthens brand value.
Direct department team member development, training, and evaluation establishing a motivated, professional, and accountable team.
Oversees the development and implementation of new programs to ensure high quality patronage and player migration to VIP from non-VIP through personalized services and attention
Responsible for ensuring customer development on the casino floor as well as outside solicitation of guests via personal contact and group affiliations
Oversees the creation, development, and hosting of all on-property and off-property events to maintain customer loyalty, develop new players, and re-establish patronage of inactive players
Ensures full adoption and consistent utilization of CRM tools and strategies in support of telemarketing; sales and relationship building efforts; player preferences; extension of offers and rewards; and conversion into visitation and increased loyalty
Establishes department performance goals, monitoring, and reporting on results for all assigned programs and staff
Oversee patron complimentary, credit, and discount procedures in accordance with company policy and profitability standards
Assists in the development and implementation of annual Casino Marketing Plan, including Financial Plan
Directly responsible for revenue and profit targets, including the detailed analysis and reporting of gaming revenue and associated cost
Must be able to successfully manage all casino marketing areas while attaining a progressively increasing scope of responsibility
Identify compliance risks and take actions necessary to eliminate or minimize risks
QUALIFICATIONS:
Bachelor’s Degree in business-related field, MBA preferred
5+Yrs Experience in Casino Marketing and or general marketing
Must have excellent leadership, organizational, and communication skills
Must have proficient knowledge of Microsoft Office programs
Must be comfortable and adept with public speaking
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