Job Abstract

The Sr. Brand Manager will play a crucial role in the growth and management of the Legacy IP project and other non-Sonic I - Ps globally across various businesses including games, consumer products, animation, and beyond. This role will oversee the development and execution of global marketing strategies for these brands across all areas in which they operate. This will be a multifaceted role that will manage various brand initiatives across games, film, licensing, animated content, and emerging... more details

Job Details

Job Location

Burbank Office - Burbank, CA

Position Type

Full Time

Salary Range

$145,000.00 - $160,000.00 Salary

Description

Hybrid Work Model

SEGA. . . What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the Hedgehog, Golden Axe, or the Persona series? . . .

When we think of SEGA, we think of its evolution as a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There's never been a more exciting time in the company's history to join SEGA!

Job Summary:

The Sr. Brand Manager will play a crucial role in the growth and management of the Legacy IP project and other non-Sonic IPs globally across various businesses including games, consumer products, animation, and beyond. This role will oversee the development and execution of global marketing strategies for these brands across all areas in which they operate. This will be a multifaceted role that will manage various brand initiatives across games, film, licensing, animated content, and emerging opportunities. Additionally, it will collaborate with the Promotions/Partnerships team. Responsibilities will include development of global product marketing strategies, brand positioning, budgeting, development of global creative assets, managing external partner and agency relationships, and oversight of global marketing plans. This role will require close coordination with other teams working on these brands globally. The position demands experience in digital consumer marketing, franchise management, and gaming. This role will also interface closely with teams in Orange County (CA), England, and Japan.

Duties and Responsibilities:

Take ownership of brand and marketing strategies for Sega Legacy IP and other non-Sonic IPs, covering various areas including game launches and lifecycle management.
Ensure business plan goals are met and budget management is achieved while maximizing global campaign effectiveness.
Partner closely with cross-functional and international teams to ensure development, marketing, and sales executions are integrated and aligned with the projects' strategic and financial goals.
Serve as the point person for marketing strategy and plan development to support the overall brands, collaborating with various internal teams including film, licensing, animation, and emerging opportunities.
Engage in studio-focused collaboration and planning with product development teams to drive brand growth globally.
Execute marketing campaigns, creative development, digital content, channel strategies, promotions, and first-party partnership opportunities.
Manage creative production of advertising and core brand assets, including but not limited to trailers, packaging, advertising assets, social media, and all things creative.
Be actively involved with the internal greenlighting process for all areas of the business.
Support various consumer research and business data analysis projects to intelligently develop marketing strategies & franchise planning.
Oversee large-scale events, production and promotions, broadcasting operations, sponsor relationships, program management, and player interfacing.
Identify areas of concern in the execution of all brand plans and course correct to maximize the success of the product.
Develop and manage creative assets for campaigns across multiple areas of the business, delivering assets to internal partner organizations and external partners when necessary.
Understand the media landscape, recognize opportunities, and demonstrate knowledge of booking creative and effective media campaigns.
Manage media agencies, creative agencies, event agencies, and promotional partnerships.
Serve as a key contact across the development group to supply them with key consumer and marketing insights.
Champion and evolve the voice of the brands for our core audience and the next generation of fans.
Assist in developing goals and objectives for support team members to improve worker efficiency and motivation.
Perform other duties as assigned.

Qualifications

Qualifications and Skills:

Proven track record of highly creative and imaginative campaigns showing strong results.
6-8+ years’ experience in marketing in a variety of roles potentially including game publisher marketing, creative and media agencies and/or consumer products is a plus.
Creative agency and media agency background is a plus.
Experience with both domestic and international marketing campaigns.
Bachelor’s Degree or equivalent experience in the field.
Experience working on major global gaming and/or entertainment brands with proven track record to achieve business goals
Experience creating and owning global marketing campaigns from the research and positioning stage through go-to-market and post-launch management
Knowledge of the Sonic brand along with games/entertainment industries
Ability to budget, analyze, project sales and forecasts for upcoming products w/ P&L experience
Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics.
Experience in project management, analysis, and the ability to work with multiple teams.
Must provide evidence of ability to manage multiple projects in a fast-paced environment.
Highly effective oral and written communication skills, attention to detail and presentation skills to executive level team members.
Positive and professional attitude.
Independent worker with little or no supervision required and willingness to navigate areas of unfamiliarity.
Ability to coordinate execution of plans within budget, set timelines, and to meet deadlines without fail.
Ability to develop, pitch, and execute a marketing plan, delegating tasks and working with cross functional teams to ensure the vision is executed effectively to meet and exceed goals.
Ability to manage a small team, delegate tasks, and set clear goals to improve workplace and department efficiency.
Knowledge of game development is a plus.
Must have experience working in a global environment.
Willing to work overtime and conduct meetings with Europe and Japan at off hours.
Occasional work over the weekend and travel may be required.

Apply with SEGA of America, Inc.

Search Terms: Brand Manager, Manager, Business, Marketing, Product Development

Job Abstracts is an independent Job Search Engine. Job Abstracts is not an agent or representative and is not endorsed, sponsored or affiliated with any employer. Job Abstracts uses proprietary technology to keep the availability and accuracy of its job listings and their details. All trademarks, service marks, logos, domain names, and job descriptions are the property of their respective holder. Job Abstracts does not have its members apply for a job on the jobabstracts.com website. Additionally, Job Abstracts may provide a list of third-party job listings that may not be affiliated with any employer. Please make sure you understand and agree to the website's Terms & Conditions and Privacy Policies you are applying on as they may differ from ours and are not in our control.