Responsible for working with Communications leadership and other business leaders to ideate and write clear and powerful communications content (including press releases, byline articles, scripts, whitepapers) designed to build and maintain a favorable public image for Comcast Advertising, which includes Free. Wheel and Effectv. Plans, directs and develops communications designed to demonstrate thought leadership and keep the industry informed of Company's programs, accomplishments, or point of ... more details
Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. FreeWheel, our advertising technology arm, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Effectv, our audience delivery company, helps advertisers reach their target audiences across linear TV, streaming, and video on demand. A global division of Comcast, we have offices in nine countries and can insert advertisements around the world.
Job Summary
Responsible for working with Communications leadership and other business leaders to ideate and write clear and powerful communications content (including press releases, byline articles, scripts, whitepapers) designed to build and maintain a favorable public image for Comcast Advertising, which includes FreeWheel and Effectv. Plans, directs and develops communications designed to demonstrate thought leadership and keep the industry informed of Company's programs, accomplishments, or point of view. Manages a significant flow of work and meets appropriate deadlines while representing the organization and collaborating across teams. Contributes to strategy development and ensures communications content is aligned with Comcast Advertising’s operational plans and business objectives. Exceptional writing skills and knowledge of ad tech industry are a must.
Job Description
Ideates, strategizes and writes press releases on company announcements including new / enhanced products and services, partnerships, research reports, new hires, and more, and manages the review process and pipeline of such announcements.
Also writes byline articles, scripts, whitepapers, and other content to be pitched to press representatives and others who may be interested in learning about or publicizing company's activities or message.
Turns complex ad technology product offerings into simple stories; shows a deep understanding of the media industry and how it works
Contributes content for publicity efforts such as executive speeches, interviews, speaking engagements and question/answer sessions.
Builds strong relationships across internal teams (Marketing, Product, Product Marketing, Social, Sales, Sales Marketing) to both understand and communicate key company messaging points
Proactively pitches ideas for thought leadership content to team leadership, based on research and internal discussion.
Delegates activities/projects among less experienced assistants to ensure timely results; monitors progress and provides guidance as appropriate.
Serves as liaison with external communications and marketing teams to ensure project goals are met and timetable/budget parameters are kept.
Focuses direction and efforts on understanding what audience is to be reached and with what message.
Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance.
Other duties and responsibilities as assigned.
Exceptional writing skills and experience creating comparable communications content is a requirement (writing samples will be requested)
Experience in communications in the ad tech industry is a requirement.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Compensation
Primary Location Pay Range: $130,175.52 - $195,263.29
Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relative Work Experience
7-10 Years
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
