Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship.
You know us as the food and beverage company behind a lot of your favorites like Stouffer’s, Coffee Mate, Toll House, Lean Cuisine and DiGiorno, as well as new discoveries like Sweet Earth and now Perrier and Sanpellegrino! Across our organization, we’re creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day.
POSITION SUMMARY:
The Social Media Community Specialist, Bilingual (Spanish) is responsible for owning the organic channel and content for major NUSA brands. The Specialist is responsible for driving brand voice across Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok and more by engaging with consumers on social media and driving business growth. This is an exciting opportunity to join an expanding team and organization that creates holistic, consumer-obsessed experiences to drive relevancy and generate demand. The role is responsible for leveraging social listening to identify engagement opportunities and insights, posting content real time across our active organic social media channels for major brands, writing paid and organic copy, maintaining social calendars and social media reporting, in both English and Spanish.
PRIMARY RESPONSIBILITIES:
Social Listening
- Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time
- Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media
- Strategy
- Collaborate with brand and social team to execute the organic channel and content strategy for brands on organic social that ladder back to business goals and needs, including but not limited to an audit, measurement plan, and more
- Execution and Engagement
- Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross functional teams
- Engage real-time with consumers who interact with brand social channels in positive conversations, relevant trends and cultural conversations
- Maintain organic and paid social media calendars including but not limited to copywriting, planning, scheduling, and publishing
- Bring a spirit of constant ideation by briefing for and/or creating lo-fi still or video content for organic social channels as needed
- Identify influencers who organically engage with the brand that would be a good fit for brand programs and partnerships
- Optimize existing agency created assets, UGC and EGC when available to maintain active real-time presence on social channels. Secures approval and record keeping.
- Attend in-person events and activations to provide coverage and capture content for brand’s social media, as needed
- Integrated Marketing and Cross Functional Collaboration
- Bring forward social-led activation ideas, and collaborate with cross-functionals to develop and execute
- Partner with key stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to brief for and plan for organic content needs and amplify activations
- Coordinate Influencer Marketing campaigns in collaboration with influencer marketing manager and influencer marketing agency
- Own partnership with Consumer Engagement Services (customer care) team for each brand to ensure product questions and complaints are being addressed in voice and on time as well as collaborate on crisis management
- Collaborate with stakeholders on legal process for social sweepstakes/contests in collaboration with the brand team
Reporting
- Deliver quarterly reports and present to key stakeholders: informing brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and content recommendations
REQUIRED EDUCATION AND EXPERIENCE:
- In-depth understanding of social media landscape
- Fluent in what the modern consumer wants and needs
- Completed Bachelors Degree
- Fluency in both Spanish and English (written and oral)
- Minimum of 2-3 years experience in social media management representing a brand or organization
- Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metrics
- Exceptional communication (written and oral) skills
- Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
- Level of proficiency with the following tools: Canva Pro design, Instagram Reels video editing, TikTok video editing
PREFERRED EXPERIENCE:
- Experience using Sprinklr reporting and publishing
- Experience with social listening tools like Talkwalker or other relevant tools
- Previous experience working with big brands and partner agencies
- Experience with CPG brands
- Content creation using Instagram Reels and/or TikTok
- Adobe photoshop and other video editing software
293819???????
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467
*Note: Nespresso is not a federal contractor and does not maintain affirmative action programs
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
