As Director of Revenue Marketing, you are an experienced leader who delivers predictable pipeline. You deeply understand modern demand strategies, ABM, field marketing, paid acquisition, and enjoy being responsible for pipeline quotas. You respect and appreciate technical ICPs and are thoughtful about how to engage with them. You know what it takes to build effective go-to-market strategies to scale pipeline. You are passionate about understanding exactly what drives people and how technology ca... more details
Who we are
Kentik is the network observability company. Our platform is a must-have for the network front line, whether digital business, corporate IT, or service provider. Network professionals turn to the Kentik Network Observability Cloud to plan, run, and fix any network, relying on our infinite granularity, AI-driven insights, and insanely fast search.
Kentik makes sense of network, cloud, host, and container flow, Internet routing, performance tests, and network metrics. We show network pros what they need to know about their network performance, health, and security to make their business-critical services shine. Networks power the world’s most valuable companies, and those companies trust Kentik. Market leaders like IBM, Box, and Zoom rely on Kentik for network observability. Visit us at kentik.com and follow us at @kentikinc.
What you'll do
As Director of Revenue Marketing, you are an experienced leader who delivers predictable pipeline. You deeply understand modern demand strategies, ABM, field marketing, paid acquisition, and enjoy being responsible for pipeline quotas. You respect and appreciate technical ICPs and are thoughtful about how to engage with them.
You know what it takes to build effective go-to-market strategies to scale pipeline. You are passionate about understanding exactly what drives people and how technology can solve their problems. You enjoy speaking with customers, working closely with SDRs, and partnering with the PMM team. You are high empathy, low ego, and enjoy being a part of a team.
- Develop and optimize demand strategies for enterprises and service providers
- Map demand programs to the prospect and customer journey
- Be accountable to pipeline goals, and meet or exceed quarterly numbers
- Optimize and scale performance marketing
- Partner with the field team to create and deliver on successful campaigns and events
- Manage a team to deliver on key metrics, booked meetings and pipeline
- Forecast and report on outcomes, and clearly communicate those results across the business
- Launch and scale channels and new ways to distribute content and educate our prospects and customers
- Build a close relationship with the sales team
What you'll bring
Studies have shown that some candidates tend to apply to jobs only if they meet 100% of the qualifications. We encourage you to apply if you meet most of the criteria - even if you don’t match all of the qualifications, your skills and experience could be valuable in this role!
- 8+ years of experience generating demand with technical audiences
- Deep understanding of modern demand generation to a technical audience
- A proven track record with network, cloud, and/or infrastructure teams
- Strong leadership skills - able to influence, set goals, communicate, and drive projects across cross-functional teams and the company
- A data-driven approach to building and testing campaigns, nurture programs, and paid acquisition efforts
- Knowledge of modern MarTech tools and platforms
- Curiosity around what drives people and how technology can solve their problems
What we offer
Kentik is a fully remote company that operates globally. We seek professionals that will help us thrive as an organization, and in turn, to broaden and enhance your career. We’re very thorough in the interview process to understand your skills and how they will relate to your successful growth here at Kentik. Our compensation philosophy encompasses a fair program for all in order to attract, engage and retain talented individuals who will drive our business and wow our customers.
The compensation range for this position is: $170,000 - $250,000. This range reflects the low and high end of the U.S. compensation range Kentik reasonably and generally expects to pay the hired candidate in this role. The actual compensation offered may be lower or higher than the stated range depending on various factors, including but not limited to:
- Experience with the skill sets required for success
- Demonstrated competencies and potential
- A geographic market-based approach
In addition to a great career opportunity, Kentik offers stellar benefits for our employees, which include:
- 100% of premiums are paid by company for health, vision and dental coverage for you and your dependents
- Additionally, an annual Health Reimbursement Account (HRA) of $3,000 for an individual or $4,500 for a family
- Paid family & medical leave
- Open PTO, a quarterly Wellness Day, and a minimum of 10 paid holidays
- 401(k) retirement account
- Home office reimbursement
- Stock options
Note: Benefits are as listed for all US full-time employees. For compensation, international applicants will be treated equitably in relation to the laws applicable within the countries in which we operate.
Come work with us
The true meaning of Kentik is visibility. We’re committed to making sure everyone feels empowered to use their voice, has a sense of belonging, and is represented at Kentik.
We don’t look for individuals who fit the culture, but those who will continue to add to the culture.
We encourage everyone to apply, especially those individuals who are underrepresented in the industry: people of color, LGBTQI+ community, women, individuals with disabilities (both seen and unseen), veterans, and people of any age or family status.
Come as you are!
You will be working at a fast-growing, well-funded startup alongside industry thought leaders and network aficionados as we build the future of observability and set the high bar for how network operations and digital businesses should run. With a competitive salary and amazing benefits on top of the meaningful and challenging projects you’ll take on, we’re sure you’ll enjoy joining the Kentik team.
#li-remote
