Description
The City of Costa Mesa, renowned as the “City of the Arts”, is seeking a creative and dynamic Social Media Coordinator to join our Communications and Marketing team. If you are passionate about engaging the community and enhancing our online presence, this could be the perfect opportunity for you! You will be working in a collaborative and supportive work environment to make a positive impact in the community by coordinating the City’s social media strategies and creating engaging content on the City’s various social media platforms.
SALARY RANGE:
Current: $61,560 - $82,500 annually ($29.60 - $39.66 per hour)
Effective July 2024: 3% salary increase
There is currently one (1) full-time vacancy assigned to Social Media Coordination.
Position works onsite.
THE POSITION:
Under general supervision, may be assigned to video and audio production activities, including conceptualizing, strategizing, writing, taping, producing, directing and editing video programs in a variety of lengths and formats for cablecast on the City's Municipal Access, YouTube, and social media Channels, and for City training purposes; monitoring cable television performance; or may be assigned to social media coordination activities to execute the city’s social media strategy including managing the City’s social media presence, creating and curating content, developing campaigns and monitoring social media channels; analyzing metrics and City’s performance in outreach and engagement and perform related duties as required.
CLASS CHARACTERISTICS:
This position works under the direction of the Video Production Coordinator. The employee may supervise part-time Video Production Aides on some projects. Work is performed with minimal guidance within established policies, procedures and technical guidelines, and is reviewed upon completion and results obtained.
APPLICATION AND SELECTION PROCESS:
Applications must be completed and submitted online. This recruitment will remain open until filled and may close without prior notice, therefore prompt application is encouraged.
First application review date: June 27, 2024
Candidates are requested to provide specific information regarding their education and experience as it relates to the position by submitting a complete and comprehensive resume with their application. Application packets that do not have a resume attached will be considered incomplete and will not be reviewed. No additional attachments will be accepted. If selected to proceed further in the recruitment process, an opportunity to provide work samples, letters of recommendation, etc. will be appropriate during the interview process.
Based upon the information presented on the application and resume, a limited number of candidates who possess qualifications most pertinent to the position will be invited to participate in the selection process. The selection process may include but is not limited to the following components: application review and evaluation, written examination or exercise, physical examination, practical exercise and interview evaluation. Please notify the Human Resources Division 72 hours in advance of the test date if you have a disability which requires accommodation for the testing process. The eligibility list will be in effect for one (1) year, unless exhausted sooner. The eligibility list established from this recruitment may be utilized to fill lower-level vacancies which occur during the life of the list.
It is recommended you use a personal email address on your application instead of a work email address. Notifications during this recruitment will be sent by email only (regardless of the notification preference selected during the online application process). Notifications will be sent to the email address that is listed on your online application.
All employment offers made by the City are contingent upon establishing proof of a prospective candidate’s legal authorization to work in the United States and successfully passing all components of the pre-employment process which may include, but is not limited to: comprehensive background check, criminal history check (Live Scan fingerprint check), polygraph examination, post-offer psychological evaluation and post-offer medical evaluation (may include drug screen).
Note: The provisions of this job bulletin do not constitute an expressed or implied contract. Any provisions contained within may be modified or revoked without notice.
Essential Functions
These functions may not be present in all positions in this class. When a position is to be filled, the essential functions will be noted in the announcement of position availability. Management reserves the right to add, modify, change or rescind work assignments as needed.
Creates, edits and shares engaging, visually appealing and informative video or social media content that showcases the initiatives, events and services provided by the City.
Collaborates with Communications and Marketing staff to align video and social media content with broader communication objectives.
Collaborates with department liaisons to gather content and ensure consistent messaging and brand voice across all channels.
Coordinates with city officials, subject matter experts and community stakeholders for interviews and content collaboration.
Stays up-to-date on industry and social media trends, tools, and best practices.
May assist with training and overseeing the work of part-time support staff.
May prepare production schedules and request equipment and supplies.
May assist in the development and production of promotional materials and mailings.
Performs related work as required.
When assigned to Social Media Coordination:
Coordinates and collaborates on the City’s social media strategy and creates, coordinates and schedules social media content to promote positive brand image and drive outreach and engagement with constituents and the community.
Produces and coordinates content for various social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Organizes social media schedules and publishes videos and social media posts in a timely manner.
Monitors social media channels and analyzes social media metrics and identifies areas for improvement and makes recommendations to increase brand awareness, improve marketing efforts and enhance community outreach and engagement efforts.
When assigned to Video Production:
Produces video productions including format design, writing of scripts, editing, , lighting, sound dubbing, establishing audio levels, designing sets, camera operation and creation of special effects.
Assists in the production of live audio/video City production, including, but not limited to, City Council or Commission meetings, community events, town halls and other events.
Maintains and adjusts a variety of production equipment, including video cameras, , microphones, television monitors, character generators, modulators and other accessories.
Assists with the development of goals and objectives for public programming.
Qualification Guidelines
A typical way to obtain the requisite knowledge and abilities to perform the duties and responsibilities of this classification is as follows:
EDUCATION, TRAINING AND/OR EXPERIENCE:
High school graduation and equivalent to an Associate’s Degree with major or specialized coursework in broadcasting, video communications, radio/television, digital marketing or a related filed.
When assigned to Social Media Coordination:
Two years of experience working with brand or organizational media accounts and producing content for social media platforms and working with social media management tools. Additional relevant experience may substitute for the education on a year-for-year basis.
When assigned to Video Production:
Two years of experience designing, producing and editing video programs and working with a variety of television production equipment in a television station or cable television production studio. Additional relevant experience may substitute for the education on a year-for-year basis.
An equivalent combination of education and relevant experience that provides the desired knowledge, skills and abilities to successfully perform essential functions may also be considered.
LICENSE AND/OR CERTIFICATE:
California Class C Driver's License. Revocation of license during employment may result in disciplinary action or reassignment.
REQUISITE KNOWLEDGE AND SKILL LEVELS:
Knowledge of the principles, practices, methods, techniques and equipment used in the design, creation and production of video and cable television programs, including creative formats for presentation purposes.
Knowledge of cable television operations and the operation of portable and studio video equipment.
Knowledge of operation and maintenance of audiovisual and production equipment including sound and lighting systems.
Knowledge of advanced video graphics programs for compositing and editing techniques such as Final Cut ProX, After Effects, Photoshop and Illustrator; in addition to video bulletin board programs.
Knowledge of Adobe Creative Suite, Canva or equivalent programs.
Knowledge of social media platforms and social media management tools.
Knowledge of social media algorithms and recommended methods.
Skill in organizational and time management.
Skill in effective scheduling of equipment, facilities and staff.
REQUISITE ABILITIES:
Ability to conceptualize, plan, develop, organize, produce and present video productions.
Ability to independently operate all aspects of video and cable television production equipment.
Ability to set up, operate and maintain video equipment.
Ability to communicate effectively both orally and in writing with staff, community groups, City officials and employees.
Ability to work outside regular hours, including evenings and weekends as needed.
Supplemental Information
PUBLIC EMPLOYEE DISASTER SERVICE WORKER:
In accordance with Government Code Section 3100 – all City of Costa Mesa employees are required to perform assigned disaster service worker duties in the event of an emergency or a disaster.
PHYSICAL TASKS AND ENVIRONMENTAL CONDITIONS:
Please contact Human Resources for a summary of the essential tasks and environmental factors for this classification.
Employee accommodations for physical or mental disabilities will be considered on a case-by-case basis.
EQUAL OPPORTUNITY EMPLOYER:
The City of Costa Mesa is an Equal Opportunity Employer.
