Job Abstract

Wasserman is a leading marketing, management, representation and sales business that serves talent, brands and properties on a global scale. We operate at the epicenter of sports, music, entertainment and culture, empowering clients, igniting passions and inspiring fans worldwide.

Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.

Headquartered in Los Angeles, Wasserman's presence spans 27 countries and more than 65 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

The Opportunity –

Do you live to create? Lose track of time thinking of your next big idea? Love finding patterns in a set of data? Feel inspired by the strategic insights that drive Cannes Lion campaign winners? Are you passionate about building and shaping brands and experiences?
We’re a diverse Creative Strategy group that crafts award-winning experiences in partnership with an exciting portfolio of sports and entertainment clients, and we’re looking for a Creative Strategist who is passionate about sports, entertainment, lifestyle, and multi-cultural audiences + being at the forefront of culture to join our group of communicators, storytellers, and problem-solvers!

Who You Are –

The ideal candidate is culturally fluent, strategic in uncovering quantitative insights, and a creative thinker who can articulate a point of view. Someone who is eager to uncover the data and research, but equally inspired to make it actionable and creatively ideate against it.

(S)he leaves ego at the door and can work in a space that is not yet fully developed to provide insights-driven north stars that spark extraordinary creative work. The outline/DNA of their work should be visible in the final creative product across any/every consumer channel (i.e. experiential, content, talent, brand positioning, etc.). As a result, this role partners with all agency departments and operates cross-functionally to deliver the right solution.

They will translate brand briefs into nuanced creative strategies that lead to big, integrated concepts. This will include everything from mining for qualitative and quantitative insights that inform the strategy, developing creative briefs & strategic POVs that guide creative thinking, contributing to brainstorms, to writing and designing decks.

This candidate is the primary resource that provides deep, analytical thinking and strong perspectives on a brand’s industry, consumer, category, business strategies and their place in wider culture. As a subject matter expert both internally and externally, this individual will regularly interact with and manage clients in both working sessions and presentation contexts.

THIS IS A HYBRID ROLE, OPEN TO CANDIDATES IN BROOKLYN, LA AND RALEIGH.

Other Responsibilities –

• Develop the strategy for integrated brand, partnership, social, and sponsorship campaigns that lead to inspiring Creative Territories
• Lead research processes, identifying insights on the brand, audience, competitors, cultural landscape and more, shaping those insights into a point of view that informs the work/guides all teams.
• Own quantitative research requiring fluency in both syndicated, proprietary (including but not limited to Global Web Index, Scarborough, Brandwatch, Zoomph, Google Trends, CrowdTangle, Creator IQ ) and custom research tools.
• Conduct qualitative research, that often take the form of interviews, trends spotting, and more.
• Partner with the Creative team to translate strategy into creative concepts, and help bring them to life
• Contribute to new business pitches and existing client work, including facilitating brainstorming sessions, writing up strategic territories and thought starters, and overall deck development
• Collaborate with cross-agency teams
• Develop the practice and approach to creative strategy at Wasserman. Identify and communicate ways to build and grow the team, the department and its processes and educate and develop talent
• Identify opportunities for learning and sharing with our team, clients and prospects about innovation, trends, audience, culture (i.e. thought leadership, trend reports, workshops, etc.).

Background

• Fluency in research tools including but not limited to Global Web Index, Scarborough, Brandwatch, Zoomph, Google Trends, CrowdTangle, Creator IQ and custom research
• Background in Creative Strategy preferred
• Prior experience and/or knowledge in sports, music, and entertainment and with multi-cultural audiences are a plus
• 5+ Years of Experience in Similar Environment

Skills

• Ability to identify and define business problems, issues, and demonstrate an intuitive ability to discern the most important areas of opportunity
• Proactive and curious with an ability to identify and mine data sources across the organization and industry using proprietary, syndicated, and custom research tools
• Develop creative strategic solutions that address the client’s business challenges/ goals
• Strong analytical, problem-solving, skills that can ultimately weave findings into a cohesive and compelling story
• Keep pulse on trends across industries, and an understanding of what is shaping consumer behavior; strong understanding of Gen Z culture specifically
• Strong organizational skills and careful attention to detail to efficiently and accurately deal with large number of deliverables
• Impeccable communication, presentation and listening skills
• Demonstrated ability to be an effective leader in a cross-functional team environment; experience working across sales, marketing and creative teams is a plus
• Possess an entrepreneurial spirit with natural affinity/appetite for resolving ambiguity
• Ability to develop visually compelling presentations in Keynote and PowerPoint