The Director of Global Media Relations leads media relations strategy and day-to-day execution for Pfizer’s commercial and brand teams. The Director will be a strategic partner in helping shape the public or stakeholder perception of Pfizer through proactive media engagement and risk mitigation strategies that will increase public understanding of Pfizer’s work to:Deliver first-in-class science. Bring medicines to the world faster. Improve patient health. Reduce healthcare disparities. ROLE RESP... more details
ROLE SUMMARY
The Director of Global Media Relations leads media relations strategy and day-to-day execution for Pfizer’s commercial and brand teams. The Director will be a strategic partner in helping shape the public or stakeholder perception of Pfizer through proactive media engagement and risk mitigation strategies that will increase public understanding of Pfizer’s work to:
Deliver first-in-class science
Bring medicines to the world faster
Improve patient health
Reduce healthcare disparities
ROLE RESPONSIBILITIES
The Director of Global Media Relations will work closely with Pfizer cross-functional colleagues to ensure that external communications plans for key product launches, important pipeline milestones, reputation initiatives, brand public relations campaigns, and anticipated issues include a robust and appropriate earned media strategy. He/she will also work with related executives on executing those strategies.
Further, the Director will uncover/identify compelling content for earned media storytelling opportunities more broadly and the placement of them in high-impact media outlets, including those that may be new and/or emerging in today’s dynamic news environment. He/she will continually discover and develop relationships with a variety of earned media outlets and journalists, and he/she will use that knowledge to provide insights on successful engagement strategies. The Director will dedicate themselves to educating business, health, and especially consumer media on the burden of diseases that Pfizer’s portfolio addresses and the Company’s commitment to patients’ unmet needs.
The Director will arrange and staff interviews with Pfizer’s scientists, executives, and spokespeople, including third parties the Company may engage, preparing them for successful media engagements.
The position reports to the Vice President, Global Media Relations and is based at the Company headquarters in New York City.
As a member of the Global Media Relations team, he/she will help further the implementation of an integrated, long-term corporate media strategy that includes and will:
Serve as a functional media relations expert to all Corporate Affairs colleagues and help to build earned media understanding among all
Manage organizational interaction and relationships with earned media, including reporters, editors and digital publishers
Work with the business divisions and/or functions to develop specific plans to address key opportunities and issues/crisis effectively
Contribute to Pfizer’s digital and social media platforms, work with media outlets on their social media content as well as the work of Pfizer’s Digital team
Position Pfizer as a global leader in improving patient health
Influence the operating environment by gaining coverage for Pfizer/industry perspectives on important and complex issues and/or current affairs
Coordinate with regional counterparts (LatAm, EUAfME and AsiaPac) on local matters or global ones with local implications
Coordinate with Legal and Regulatory to ensure alignment on key issues that broadly affect Pfizer
Work effectively in cross-functional teams to advance communications strategy
QUALIFICATIONS
MUST-HAVE:
Bachelor's degree or equivalent
7+ years of experience in media relations and communications, including experience with a pharmaceutical, biotech, medical, or other related research environment.
Must possess a track record of quality story placements among top-tier, trade, broadcast, and other relevant media.
Solid experience in dealing with significant healthcare issues management.
A strong, demonstrated record of collaboration is critical.
A strong, demonstrated record of achieving superior business results in the digital environment are required.
Excellent presentation skills, and persuasiveness are mandatory.
A strong, demonstrated record of assuming ownership of results is also required.
Excellent organizational, written, and oral communication skills.
Ability to manage pressure, meet deadlines and monitor and evaluate results.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NICE-TO-HAVE:
A particular specialty in consumer and oncology media is preferred as is an agency background.
Candidates must be able to demonstrate success in working with all levels of senior corporate management.
Day-to-day direction, by the nature of the business, must be self-initiated.
Other Job Details:
Last Date to Apply for Job: July 9, 2024
Additional Location Information: New York, NY
Work Location Assignment: Must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business
The annual base salary for this position ranges from $149,200.00 to $248,600.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Public Affairs & Communication
