The Senior Manager, Alzheimer's Disease - Site of Care Marketing will assist with the development and execution of several marketing, strategy, and planning projects focused on diagnostic and infusion education. This role represents a key opportunity for a talented, passionate marketer to work on important and innovative ecosystem initiatives for a highly visible AD brand. Essential Functions / Key Responsibilities:Assist with the tactical planning and execution of educational initiatives relate... more details
At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai’s human health care (hhc) mission. We’re a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer’s disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you.
Job Summary
The Senior Manager, Alzheimer's Disease - Site of Care Marketing will assist with the development and execution of several marketing, strategy, and planning projects focused on diagnostic and infusion education. This role represents a key opportunity for a talented, passionate marketer to work on important and innovative ecosystem initiatives for a highly visible AD brand.
Essential Functions /Key Responsibilities:
- Assist with the tactical planning and execution of educational initiatives related to the care pathway inclusive of diagnostics, infusion, and monitoring. This work will require strong collaboration with our CRC team and agency partners.
- Assist with the execution of the CE Program to support the education of infusion centers. This work stream will involve partnering with our operations team to manage the operation and logistics associated with the CE experience.
- Assist with the management of the CRC tracker to drive cross-functional accountability, optimize operational excellence, and facilitate disciplined decision making and prioritization.
- Assist the team with the execution and pull through of the promotional elements and messaging targeting sites of care.
- Partner with internal business partners and agency partners in the execution of omnichannel content needed to support the education both branded and unbranded of sites of care customers (website, emails, banners, 3rd party content, etc.).
- Partner with the HCP team, sales team, and sales training to provide relevant resources to support branded efforts.
- Work effectively with alliance partners and continue to advance US partnership with collaboration partner. Copromote experience preferred.
- Champion AD innovation and strategic investment opportunities that advance the business and serve to fulfill our mission of human health care (hhc).
- Represent the brand with internal and external stakeholders, including Global and Regional colleagues. Ensure appropriate strategic direction is communicated to and executed by internal business partners and external agencies
- Potentially Lead or Co-lead cross-functional project teams involving Marketing, Sales, Managed Markets/Market Access, Legal, Regulatory, Medical, PR, agencies, actively soliciting team expertise and input in the development and execution of SOC strategies
Qualifications/Requirements:
- Bachelor’s Degree required.
- 5+ years relevant pharmaceutical experience or professional experience in marketing, consulting, pharma, life sciences or related area
- Work experience in Alzheimer’s therapeutic area is strongly preferred
- 3+ years of direct marketing experience required that includes recent launch experience, infusion experience, diagnostic experience, finance/forecasting/budget management, sales force training, KPI tracking, and MLR familiarity.
- Experience/familiarity with buy and bill, GPO distribution and hospital P&T, landscape of infusion service reimbursement is preferred.
- Experience in development and implementation of brand plans
- Experience working effectively in a culturally diverse matrix environment; strong ability to influence
- Demonstrated ability to effectively lead cross-functional project teams
- Strong written and verbal communication and presentation skills
- Must be a strong strategic thinker, able to assess a range of variables including market trends and opportunities, competition, research progress in order to craft strong near and longer-term marketing strategies.
- This requires strong analytical skills, combined with a strong market orientation to identify breakthrough opportunities
- Comprehensive understanding of legal and regulatory issues impacting pharmaceutical product marketing as well as the dynamics driving the US health care environment
- Able to integrate business knowledge, financial knowledge, and analyses of available information to make sound business decisions to build business cases that drive quality decision making and management processes.
- Travel is estimated at 30% of time and may require weekend travel
Critical Experiences and Characteristics
- Genuine sense of empathy for patients and care partners and the challenges they face from this disease (ability to build trust)
- Experiences outside of comfort zone (e.g., different functional areas, product situations) that required engaging new learning and contemplating or experiencing failure.
- Experience navigating matrixed environments in a constructive and collaborative manner, notably across functions and with external business partners (ability to “see the essence”, “connect the dots” and solve or facilitate solutions to complex problems)
- Experience in uncertain or challenging situations that required both strategic thinking and adaptability
- Demonstrations of grit (passion and perseverance), courage, and a commitment to a cause
- Ability to contribute to and participate within a diverse team
- Demonstration of strong clinical aptitude
- Complex launch experience, and an ability to communicate the “how”
- Authentic, undeniable positive energy
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Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status. Similarly, considering the need for reasonable accommodations, Eisai prohibits discrimination against persons because of disability, including disabled veterans.
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