• Enhance Brand Reputation: Collaborate closely with business development teams to craft
compelling narratives that highlight the unique value propositions of QinetiQ US technologies and
offerings. We expect this role will:
o Create and implement strategic communications plans that align with business
objectives.
o Develop and refine corporate messaging to ensure consistency across all external
communications.
o Draft talking points, speeches, and presentations for senior executives.
o Provide media training and preparation for executives and other spokespersons.
o Generate comprehensive media kits and briefing documents related to QinetiQ
capabilities.
o Write executive communications, including op-eds, blog posts, and social media content.
o Be proficient in crisis communication and issue management response
By effectively communicating our strengths and capabilities, you will bolster our brand reputation
and credibility among stakeholders and industry peers.
• Drive Market Visibility: Create and execute the U.S. communications strategy to elevate the
visibility of QinetiQ US. We expect this role to:
o Develop and maintain strong relationships with global aerospace and defense reporters
and key media outlets.
o Create an editorial calendar of media opportunities for QinetiQ US to address throughout
the year.
o Proactively identify media opportunities and manage incoming media inquiries.
o Draft and disseminate press releases, statements, and other media materials.
o Support executive positioning efforts by identifying speaking opportunities, awards, and
other visibility initiatives.
o Write executive communications, including op-eds, blog posts, and social media content.
o Work with business units (BUs) and corporate communications to anticipate and address
upcoming needs.
o Oversee management of QinetiQ’s social media channels and website.
Your efforts will directly impact our brand recognition and market penetration, contributing to the
growth and success of our organization.
• Facilitate Business Growth: Partner with subject matter experts to develop strategic
communications campaigns that resonate with target audiences and drive business growth. This
includes:
o Creating a comprehensive thought leadership plan for executives and subject matter
experts.
o Produce high-quality written content, including articles, white papers, and case studies,
that articulate complex engineering concepts to diverse audiences.
o Collaborate with technical teams to translate technical information into clear, compelling
narratives.
o Identify third parties such as think tanks and industry associations for partnerships and
facilitating the opportunity.
o Presentation training and prep for subject matter experts (SMEs).
o Leading co-marketing and positioning messaging with partners and other third-parties.
o Generating messaging for existing products and services as well as upcoming
innovations.
o Position QinetiQ for industry awards and supporting submissions for evaluation.
o Partner with internal communications to ensure that external messages align with internal
communications strategy.
o Work with our senior digital and social strategist to extend external communications to
relevant audiences.
Your creative thinking and ideation will play a crucial role in positioning QinetiQ US as a preferred
partner for clients and investors alike.
• Measure Impact: Utilize analytic reports to measure the effectiveness of our communication
efforts. By generating actionable insights, you will help refine our strategies and optimize
resource allocation to maximize impact and ROI.