Sr. Manager, CRM Activation
General Summary
The CRM Activation role leads project management for the DSW CRM & Promotions agile pod, executing personalized promotions and other agile marketing testing. This individual will coach the team on agile testing principles, methodology and best practices, lead key planning touchpoints, ensure accountability of test execution, and maintain key artifacts and documentation. They are also responsible for tracking workstream impact and targets, championing agile ways of working, fostering collaboration within the team and with the rest of the organization, supporting pod members, and communicating updates and creating alignment with leadership across functions.
Reports to: Director, CRM
Essential Duties and Responsibilities:
Indicate four to seven PRIMARY job duties and the percentage of time. Please do NOT include a list of competencies, as those are indicated below.
• Facilitate Agile ceremonies (e.g., daily stand-up, backlog refinement, sprint retro) to maintain productive sprint cadence and pod momentum
• Oversee pod delivery against impact targets and bring accountability and transparency to the team, facilitating problem solving, tracking follow-ups and removing roadblocks
• Ensure at pace execution of prioritized tests and other initiatives
• Facilitate cross-functional communication and collaboration inside and outside the pod, and build a supportive and collaborative environment for problem solving and support engagement with stakeholders outside of the pod
• Support capability building within the pod and coach team members on their development
• Engage DSW leadership by communicating progress and learnings (including preparing materials for Steering Committee updates) and leveraging support from leaders to resolve challenges
Required Skills and Competencies:
In addition to the DBI Core Competencies listed below, indicate the key knowledge and skills required to successfully perform the job. Examples may include physical, technical, managerial and problem-solving knowledge and skills.
• Experience running agile pods or similar collaborative formats to deliver against key business objectives; Expertise in Agile Methodology and/or PMP certification preferred
• Strong cross-functional collaborator, leader, and team manager, adept at facilitation, conflict resolution and removing blockers
• Proven track record of managing teams and process to deliver against quantified business outcomes
• Familiarity with CRM/Personalized marketing and/or promotions execution in retail
• Passionate about empowering others to perform to the best of their capability
• Proactive with a strong ownership mindset and a “can do” attitude
• Executive-level communication skills
Competencies
SETTING GOALS – Creates and follow effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.
WORKING WITH OTHERS – Clearly articulates own, other’s goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations.
GETTING RESULTS – Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simply and process complex problems. Understands underlying issues and addresses root causes. Meets deadlines, works until finished.
Qualifications:
Minimum Experience:
• 5+ years’ experience in Project Management role
• Marketing/CRM experience required
• Comfort with developing and evolving A/B test scenarios
Preferred Qualifications:
• Retail experience a plus
Minimum Education:
• Bachelor's Degree
• Agile Methodology, PMP or similar certifications preferred
