The Director, Oncology Digital Communications will build and execute digital communications plans for key product launches, important pipeline milestones, reputation initiatives, and brand public relations campaigns. Specifically, the role will:Lead the development and execution of the strategic digital communication plans in close coordination with Pfizer’s cross-functional Oncology team. Support the development of digital content, including articles, announcements, audio and video. Work cross-... more details
Role Summary:
The Director, Oncology Digital Communications will plan and deliver an end-to-end digital channel content strategy across Pfizer Oncology to optimize the engagement and reach of content directed at target audiences. This person in this role will lead external positioning strategy and execution for Oncology on digital channels including Pfizer.com and our above brand social media channels, in collaboration with Pfizer’s cross-functional Oncology team. This position is also responsible for capturing Pfizer’s overall progress on its oncology platform.
The position reports to the Senior Director, Digital Communications, Corporate Affairs and is based at the Company headquarters in New York City. or in one of our regional U.S. offices.
Role Responsibilities:
The Director, Oncology Digital Communications will build and execute digital communications plans for key product launches, important pipeline milestones, reputation initiatives, and brand public relations campaigns.
Specifically, the role will:
Lead the development and execution of the strategic digital communication plans in close coordination with Pfizer’s cross-functional Oncology team.
Support the development of digital content, including articles, announcements, audio and video.
Work cross-functionally on unbranded disease awareness campaigns for patient audiences, including social/digital and influencer campaigns.
Act as primary contact with external agencies as it relates to digital communications across Oncology.
Partner with public affairs, media relations, IR, commercial, and reputation comms colleagues as needed.
Evaluate KPIs and leverage benchmarks to drive performance indicators, determine platform purpose, evolution, and content creation
Qualifications:
Must Have
Bachelor's degree or equivalent.
10+ years of relevant experience
7+ years of experience in digital communications/social media content creation, corporate communications, digital marketing or public relations agency working in digital/social.
Experience in Oncology communications or marketing.
Knowledge of and expertise in current and emerging social media and digital communications and trends.
Experience in creating compelling and impactful digital content.
Excellent presentation skills and persuasiveness are mandatory.
Candidates must be able to demonstrate success in a fast-paced, high-exposure and highly collaborative environment.
Discipline in time management and precision in the execution of duties – from content creation to delivery – are especially important, given the largely deadline driven, highly visible nature of the work.
Day-to-day direction, by the nature of the business, must be self-initiated.
Nice to Have:
Demonstrated ability to manage a significant volume of projects in a matrixed environment, while exhibiting the ability to prioritize, provide oversight and demonstrate excellent judgmental skills.
Experience in the pharmaceutical or healthcare space, specifically around Oncology
Create and oversee creation of compelling content for a lay audience.
Excellent and demonstrated interpersonal skills: ability to understand and respond to multiple external and internal customers’ demands, manage and handle conflict constructively required.
Familiarity with internal/external SOPs/Rules/Regulations regarding Pfizer/customer interactions and relationships, etc.
Familiarity and comfort with social media rules of engagement, including Pfizer policies governing digital communication and interaction, and experience using social channels to communicate
Demonstrated ability to work within a matrixed, multi-disciplinary team to foster strong Pfizer/customer professional relationships and which support Pfizer business objectives.
ADDITONAL QUALIFICATIONS
Ability to synthesize and simplify complex business, scientific, medical and technical information for clear communications.
Familiarity with healthcare and biopharmaceuticals industries.
Accuracy, attention to detail, and follow through.
Ability to thrive in a complex, highly matrixed global corporate environment.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including:
Work Location Assignment: Flexible
Other Job Details:
The annual base salary for this position ranges from $149,200.00 to $248,600.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
* The annual base salary for this position in Tampa, FL ranges from $134,300.00 to $223,800.00.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Public Affairs & Communication
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