Individual marketing plans/strategies for a portfolio of brands: You will be responsible for crafting tailored marketing plans that cater to the unique needs of each brand as well as the various service lines. In partnership with our Campaign Development and Digital marketing team, you will build plans that drive revenue with special focus on new client acquisition. Expert in assigned brands: Be the foremost expert in your assigned brands needs, business goals, opportunities and challenges inclu... more detailsding competitive market. Collaborate and execute comprehensive marketing strategies that align with the objectives of each brand, ensuring consistency and effectiveness in messaging and outreach. Go-to marketing expert for General Managers (GM): Each brand is headed by a GM who will see you as their go to marketing expert and partner equally committed to brand's growth. You will develop partnerships across operations to understand unique market and brand needs. Cross-functional Collaboration: Collaborate with campaign team, digital marketing team and other regional marketing leaders to align marketing strategies with each individual brand's goals to plan and implement lead generation programs including but not limited to digital programs, direct mail, TV, outdoor, local sponsorships and hyper local marketing. Marketing generalist- Comfortable working with marketing experts in every discipline and able to translate strategies to operational teams to understand purpose and benefit of programs. Data Analysis: Continuously monitor and analyze the performance of each brand, marketing campaigns, providing reports, insights and actionable recommendations to enhance effectiveness. Social and Reputation Management- Manage and monitor the social media content calendars and reputation scores across all platforms. Budget Management- Manage the marketing budget for each brand efficiently, ensuring resources are optimally allocated across the various channels to maximize return. Vendor/ Agency Management- Establish and maintain relationships with external agencies and vendors to ensure successful campaign launches. Brand Communication: Organize and lead regular marketing meetings with leaders from each brand to ensure alignment and growth initiative focus. Team Leadership & Team Player Be an integral part of the marketing leadership and collaborate with cross-functional team members to create and deploy best-in-class marketing programs.
EDUCATION & EXPERIENCE
Bachelor's degree in Marketing, Business, or a related field with ability to develop strategies and execution plans. MBA welcome . years in marketing, with a proven track record of developing and executing successful marketing strategies as well as experience developing partner relationships Experience in home service, multi-site business, retail or hospitality is preferred but not required. Marketing for local businesses is preferred, with an in-depth understanding including but not limited to: SEO principles, PPC, LSA, online review management, and social media. Experience working with various stakeholders, supporting multiple sites, and handling change management and integration of acquired entities, with excellent analytical, and problem-solving skills. Joy of marketing - enjoys talking about marketing, growth programs and making a difference. Analyze performance, provide actionable recommendations, and deliver continuous improvements across the channel portfolio to increase impact, with proven analytics experience and exceptional organizational skills. Ability to communicate effectively in speech and writing. Experience in identifying target audiences and devising campaigns that engage, inform, and motivate
