Job Abstract

We are searching for a Director to lead Enterprise Brand Identity for Capital One. In this role, you will lead the development, innovation, maintenance, and governance of Capital One’s Enterprise Brand identity and naming systems. You will partner closely with cross functional groups across the Brand department, marketing teams, and business areas to develop and manage the Enterprise naming ecosystem and the identity systems for all business areas to make Capital One, our products, and our services easy to recognize, remember, and choose.

What you’ll do

• Build and manage the Enterprise Brand identity strategy and elements for all existing and new businesses, products, services, etc  including development, management, and oversight for all identity elements including

  • Logo, trademark, and lock up system

  • Distinctive assets

  • Product, service, and feature naming

  • Digital assets, such as app tile system

  • Business area identity systems

  • Plastics architecture

  • Physical structure identities

• Lead the management of the Enterprise Identity ecosystem inclusive of all business areas.

• Partner with the Brand Planning and Insights function to measure and analyze performance of identity elements and Brand assets. 

• Partner with senior business and marketing leaders to develop Identity and Naming strategies and systems for all business areas that enable target audiences to easily identify and recognize products and services while also ensuring an obvious connection to Capital One. 

• Utilize data and insights to identify opportunities to introduce new or evolve existing Brand assets and oversee the development of new assets. 

• Manage a team of strategists.

Who you are

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.  

As a LEADER:

• You value authenticity over perfection. You lead with empathy, vulnerability and honesty. 

• You deeply invest in understanding the humans around you. 

• You say what needs to be said and work hard to find the right words.

• You’re an expert. You also know when you’re not and need to find one.

• You use all this - to make things happen, create amazing work and inspire others.

Basic Qualifications

• Bachelor’s degree or military experience

• At least 6 years of experience leading Brand strategy, Brand marketing, or Brand identity for a multi-product consumer Brand. 

Preferred Qualifications

• 8+ years of experience leading and directing large, multi-discipline Brand marketing and design teams.

• 7+ years of experience at a Brand Agency, Consultancy or corporate Brand.

• Experience directly managing a team of 5+ people.

• Proven track record leading and managing a large consumer facing Brand including multi-product lines and product brands. 

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.