Job Abstract

POSITION SUMMARY 

The Manager, Content Marketing, develops long- and short-term strategies to effectively convey messages, strengthen brand identity, and boost marketing and communications efforts. This role requires collaboration with various stakeholders, including Operations, Revenue Management, Learning & Development, Investor Relations, and Human Resources. Additionally, the Manager is responsible for the financial administration of marketing activities and ensuring that all marketing initiatives align with the overall business objectives and goals. 

Please note that this job position may require in-person office requirements for a minimum of 3 days per week: Mondays, Tuesdays, and Wednesdays, located at Essex's corporate offices in Irvine, Woodland Hills, San Mateo, and Bellevue.

RESPONSIBILITIES 

Essential job functions include the following: 

• Create, manage, and maintain an end-to-end process for special projects including photography, video, and virtual tour shoots; virtual staging; renderings; ADU updates; acquisitions; lease-ups; new service offerings, etc. 

• Draft briefs, coordinate logistics with teams, maintain project calendars, and communicate updates on project statuses 

• Manage feedback from various stakeholders and make timely adjustments to projects to address any conflicts 

• Maintain and manage a network of third-party vendors including agencies and freelancers 

• Research and meet with vendors routinely to ensure support network is aligned with business objectives and goals 

• Identify benchmarks, define KPIs, and establish reporting requirements to measure success 

• Manage requests and work collaboratively with other Essex teams 

• Maintain inventory of marketing collateral in an efficient and effective manner 

• Stay abreast of the latest in multifamily technology and trends to enhance strategies and explore innovative solutions 

• Manage expenses against budget and approve vendor invoices 

• Lead contract negotiations to ensure all agreements and contracts are in line with business requirements and are cost-effective 

• Contribute to the development of all Marketing associates and the positive culture of the group as a whole  

• Participate in all other marketing team activities and planning sessions  

• Create and oversee editorial calendar  

• Make business recommendations and data-driven decisions 

• Other duties and special projects as assigned by supervisor 

QUALIFICATIONS 

• Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field is required 

• 5+ years of relevant corporate experience 

• 2+ years of experience in management  

• Experience in managing agencies and/or vendors 

• Proven experience coordinating with technical and business partner teams 

SKILLS: 

• Exceptional project management skills  

• Highly organized individual with the ability to manage multiple projects and work well under time constraints 

• Familiar with content management best practices 

• Ability to lead a team of diverse backgrounds and skill sets 

• Proficient in Microsoft Office 365 (Excel, Word, PowerPoint, Publisher, etc.) 

• Outstanding written and verbal communication skills 

• Takes ownership and initiative to drive projects from inception to completion and navigate roadblocks  

• Data-driven and understands the importance of KPIs, measurement, tracking and reporting 

• Firm understanding of user experience, search engine optimization (SEO) and search engine marketing (SEM) skills 

• Comfortable with technical detail and IT solutions 

• Detail-oriented, combined with big picture thinking 

• Team player and collaborator with a belief in the importance of transparency and sharing 

• Customer-service oriented 

• Strong can-do attitude with ability to pivot, as needed 

• Professional demeanor and positive approach 

• Sound judgement and taste 

• Desire for growth and development 

IS A PLUS: 

• Experience in real estate, architecture, or multifamily industry 

• Prior project or program management experience 

• Skilled with Adobe Creative Suite 

• Experience in video creation and editing 

• Experience in graphic design, including branding, typography, layout, composition, color theory, and visual communications 

• Familiar with best practices in content management and process documentation