Job Abstract

Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today’s modern world. ??Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.??

We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers’ lifestyle needs. ??Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what’s next.

The Asst. Manager of Organic Social & Influencer Marketing is responsible for supporting the development and execution of all Social and Influencer Marketing strategy and activations for Banana Republic. Reporting to the Director, Organic Social & Influencer, you will work closely with the team to establish and refine Banana Republic’s social and influencer marketing and engagement strategies and will be responsible for day-to-day scheduling, posting and reporting on social media and influencer content, and support in the management of influencer partnerships, events and activations. As an internal resource on Social and Influencer Marketing, you will keep abreast of trends and opportunities that can grow the impact of Banana Republic’s social-first marketing approach, making suggestions to help further our brand reach and impact.

·         Support in the development and publishing of calendar, content and messaging for Banana Republic’s social media and influencer campaigns

·         Work cross-functionally translating brand goals, objectives, and KPIs into social-first, brand-aligned content and messaging

·         Own scheduling and publishing of brand social content across multiple channels

·         Engage with our social communities in a timely, on-brand and engaging manner, liaise with customer service and store teams to support and track customer service issues where needed

·         Work closely with marketing, PR, and external agencies to support the development of seasonal and one-off social and influencer campaigns

·         Support in the creation of influencer briefs, product tracking, and onboarding of influencers for all Banana Republic campaigns, in partnership with cross-functional, brand marketing, creative and PR teams and aligning with brand goals and priorities

·         Track, maintain and organize campaign metrics, creative and data for Banana Republic social and influencer partnerships

·         Stay abreast of social media and influencer news, trends, and opportunities and help translate into brand right opportunities for Banana Republic

·         Support in the creation and briefing of social-first content (imagery, video, concepts, etc.)

·         2+ years social and influencer marketing experience, inclusive of influencer management, social-first content, and brand messaging

·         Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions

·         Change agent and motivator, with the ability to work cross-functionally and foster positive culture change at Gap

·         Entrepreneurial spirit with the ability to work through ambiguity, think differently, and infuse strategic thinking into daily tasks

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees