The role of the Director, Genesis Digital & Performance Marketing is to deliver extraordinary digital customer experiences through digitally facing consumer platforms, automation of personalization “next best actions”, and deep understanding of data (first and third party). This position will lead the team through multiple digital transformations on strategic, implementation, and optimization levels. This position will also have to coordinate directly with HMA Information Technology, Marketing C... more details
At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.
It’s time you rethink what you expect from an employer.
At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.
- The role of the Director, Genesis Digital & Performance Marketing is to deliver extraordinary digital customer experiences through digitally facing consumer platforms, automation of personalization “next best actions”, and deep understanding of data (first and third party). This position will lead the team through multiple digital transformations on strategic, implementation, and optimization levels. This position will also have to coordinate directly with HMA Information Technology, Marketing Committee, Retail Advisory Board (RAB), agencies, and vendors. The highest priorities will be to deliver best in class consumer websites/apps, collect and analyze the data, automate data to actionable business results, improve Genesis digital services offerings and market competitiveness, ensure dealers are successful in the digital space, and take/share best practices with appropriate departments/partners.
- Be able to access reporting, program statuses, and targets to stay on top of frequent attendance of reporting meetings, sharing of KPIs, understanding of optimizations, and preparing of Executive Management in advance of Governance.
- Closely coordinate analytics with the Exec. Director of Marcom and media planning manager along with their teams to ensure data compliance and cross performance of business areas.
- Oversee reporting on weekly, monthly, and quarterly results including division financials.
- Identify the areas and roadmap that will drive forward the Genesis business efficiently, effectively, and wherever possible leveraging a global framework that is scalable.
- Ensure Genesis stakeholders and partners are aware of trends and roadmaps, as well as the business opportunities that will affect Genesis.
- Partner with IT, agencies, Connected Car department, MarCom, and Research & Development for driving innovation, operational excellence and ensuring market requirements are met in a cost-effective path forward. From strategy, development and reporting these relationships will be critical to own, maintain and collaborate across all these teams’ leadership levels.
Major Responsibilities (continued)
- Be able to access reporting, program statuses, and targets to stay on top of frequent attendance of reporting meetings, sharing of KPIs, understanding of optimizations, and preparing of Executive Management in advance of Governance.
- Closely coordinate analytics with the Exec. Director of Marcom and media planning manager along with their teams to ensure data compliance and cross performance of business areas.
- Oversee reporting on weekly, monthly, and quarterly results including division financials.
- Identify the areas and roadmap that will drive forward the Genesis business efficiently, effectively, and wherever possible leveraging a global framework that is scalable.
- Ensure Genesis stakeholders and partners are aware of trends and roadmaps, as well as the business opportunities that will affect Genesis.
- Partner with IT, agencies, Connected Car department, MarCom, and Research & Development for driving innovation, operational excellence and ensuring market requirements are met in a cost-effective path forward. From strategy, development and reporting these relationships will be critical to own, maintain and collaborate across all these teams’ leadership levels.
- Be able to access reporting, program statuses, and targets to stay on top of frequent attendance of reporting meetings, sharing of KPIs, understanding of optimizations, and preparing of Executive Management in advance of Governance.
- Closely coordinate analytics with the Exec. Director of Marcom and media planning manager along with their teams to ensure data compliance and cross performance of business areas.
- Oversee reporting on weekly, monthly, and quarterly results including division financials.
- Identify the areas and roadmap that will drive forward the Genesis business efficiently, effectively, and wherever possible leveraging a global framework that is scalable.
- Ensure Genesis stakeholders and partners are aware of trends and roadmaps, as well as the business opportunities that will affect Genesis.
- Partner with IT, agencies, Connected Car department, MarCom, and Research & Development for driving innovation, operational excellence and ensuring market requirements are met in a cost-effective path forward. From strategy, development and reporting these relationships will be critical to own, maintain and collaborate across all these teams’ leadership levels.
~ Must be a high school graduate
~ Bachelor’s degree preferred
~ Master’s degree a plus
- Fifteen or more years of overall experience.
- Minimum seven years of direct management experience.
- Five plus years of relevant marketing experience.
- Five plus years related automotive experience.
- Agency and/or vendor experience is a plus.
- Outstanding leadership skills.
- Ability to manage multiple projects in a fast paced and multi-cultural environment.
- Ability to express oneself clearly, concisely, effectively, and convincingly in writing and speaking.
- Ability to visualize data and create messaging to deliver the right message to a variety of audiences.
- Excellent quantitative and qualitative analytical skills.
- Strong knowledge of budget and accounting functions.
- Automotive industry knowledge.
Normal office duties
Overnight travel required
Travel: 0% - 25%
#LI-Hybrid (80% Onsite/20% Remote)
$215,000.00 - $265,000.00 Annual
- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
- Holiday Pay - the company shuts down with pay between Christmas and New Years.
- Vacation and sick time off
- Healthcare insurance (medical, dental, and vision)
- 401(K) company match
- Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
- Basic life insurance, short- and long-term disability
- Mental health, wellbeing, and employee assistance program
- Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)
Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.
