A new position on a growing team, the Marketing Analytics and Insights Director generates actionable intelligence, transformative insights, and meaningful reporting that enables strategic and data-based decision making. A curious and diligent self-starter, this analytical superstar will drive business growth and member experience by enabling the organization to understand our members and best meet their needs. Job Responsibilities: Deliver the ultimate fitness experience to every member, every t... more details
Summary Objective:
A new position on a growing team, the Marketing Analytics and Insights Director generates actionable intelligence, transformative insights, and meaningful reporting that enables strategic and data-based decision making. A curious and diligent self-starter, this analytical superstar will drive business growth and member experience by enabling the organization to understand our members and best meet their needs.
Job Responsibilities:
Deliver the ultimate fitness experience to every member, every time.
Develop and manage learning agenda and development of insights about members, brand health and markets.
Provide actionable market and customer insights and data to address key strategic questions based on analysis of primary and secondary sources.
Lead marketing testing (A/B, multivariate)
Track and analyze routine marketing performance and handle ad-hoc analytic requests; own development and automation of standard reports.
Manage the marketing dashboard to be used by executive leadership and the marketing team to inform strategy, optimize plans and focus decisions.
Synthesize data into digestible insights that enable stakeholders to make member-centric decisions.
Analyze external and internal customer data using database queries, Excel, statistical analysis tools, Power BI and other tools.
Synthesize and share insights via presentations to others in the organization.
Lead optimal use of research methods and tools to support company objectives.
Partner with and manage agencies and research partners as needed to accomplish objectives.
Knowledge, Skills & Abilities:
Demonstrated track record of success in an analytical role involving customer data or research.
Experience developing and analyzing primary customer research
Strong written and verbal communicator
Strong team skills with the ability to collaborate effectively and influence others
Formulates a strong POV and can articulate a story from data
Problem-solving skills and the ability to translate data insights into actionable business recommendations
Proficiency in analytics and visualization tools such as PowerBI
Familiarity with statistical modeling, regression analysis, and predictive modeling techniques
Thrives in a team-oriented culture
Nimble and able to adjust plans in a dynamic environment
Experience, Education and Certifications:
Bachelor’s degree in marketing research, Economics, Statistics, Business Administration, or related field
Minimum of 7 years of experience in marketing analytics or related field
Proving track record of managing analytics projects
Experience in developing and implementing analytics strategies and programs
Demonstrated success in using analytics to drive significant business impact
Advanced knowledge of statistical analysis, predictive modeling, and data mining
Strong understanding of CRM systems and digital marketing platforms
Certifications in Google Analytics, BI, Tableau, Adobe, HubSpot or other relevant analytics platforms preferred
Employee Benefits:
All US Fitness team members receive:
Complimentary Membership and Guest Privileges
Onelife Discount Marketplace
Discounts on Personal Training, Mind&Body, Aquatics, and Kids Programs
Discounts on Serenity Day Spa Services and all apparel
Employee Referral Gift
In-house Continuing Education Credits and CEC Reimbursement
Additional Full Time Benefits:
Medical, Dental, Vision, Supplemental Benefits and Group Life Insurance Benefits
HSA/FSA
401(k) Retirement Plan
Paid Time Off
Relocation: Candidates outside of the specified area are welcome to apply but if selected for an interview, they must be willing to travel at own cost. Relocation assistance is not offered.
Job Abstracts is an independent Job Search Engine. Job Abstracts is not an agent or representative and is not endorsed, sponsored or affiliated with any employer. Job Abstracts uses proprietary technology to keep the availability and accuracy of its job listings and their details. All trademarks, service marks, logos, domain names, and job descriptions are the property of their respective holder. Job Abstracts does not have its members apply for a job on the jobabstracts.com website. Additionally, Job Abstracts may provide a list of third-party job listings that may not be affiliated with any employer. Please make sure you understand and agree to the website's Terms & Conditions and Privacy Policies you are applying on as they may differ from ours and are not in our control.
We would like to take a second to Welcome You to Job Abstracts, the nation’s largest Pure Job Board. With over 3.1 million job listings from 15,000+ Companies & Organizations, we help job searchers find careers that match their interests. As an anonymous user, you have probably discovered how easy our system is to use. However, you have just scratched the surface of what we can offer.
We encourage you to Register so you can use our most powerful features: searching with multiple terms, setting up multiple locations, establishing favorite companies, and accessing your search history. If you find a job you like, you can apply directly for it, and then, keep notes on it. We will also keep a lookout for jobs that match your search terms and email you when we find something you may like.
You can register for free and the system is free to use. If you like our system so far, click on Register and unlock the power required by serious job searchers.
Any time you conduct a search, the system shows you job matches, ranked by their Relevance Score (RS).
The score is calculated by a proprietary algorithm that uses Intelligent Machine Learning.
The Relevance Score tells you how well the job opportunity matches your search term or terms.
When not logged in, the system is limited to one search term. Scores for single term matches are usually lower.
When you register, log in, and set up multiple terms prioritized by importance, the jobs found for you will receive a much higher Relevance Score.
