The Director of Marketing reports to the VP of Marketing. This position oversees the marketing efforts of a defined set of stable properties. This role is charged with all aspects of marketing and occupancy goals tied to property budgets to include marketing campaigns which the Director of Marketing will development, communicate and execute. ESSENTIAL FUNCTIONS: Direct responsibility for the marketing, advertising, marketing material, and budget aspects of the stable portfolio of Dominium-manage... more details
Dominium is helping tackle the affordable housing crisis – and we’re looking for motivated candidates to join our team and help further our mission. With offices in Minneapolis, Atlanta, Dallas and Phoenix, Dominium is one of the nation’s most respected and innovative affordable housing development and management companies. We create quality, affordable homes and engage with our residents daily to create a strong sense of community and connectivity.
Join us in making a difference in people’s lives every day at a company where you can challenge yourself to develop both personally and professionally.
POSITION SUMMARY:
The Director of Marketing reports to the VP of Marketing. This position oversees the marketing efforts of a defined set of stable properties. This role is charged with all aspects of marketing and occupancy goals tied to property budgets to include marketing campaigns which the Director of Marketing will development, communicate and execute.
ESSENTIAL FUNCTIONS:
- Direct responsibility for the marketing, advertising, marketing material, and budget aspects of the stable portfolio of Dominium-managed properties.
- Serves as a Partner with the Property VP’s to assess the portfolio’s day to day marketing operations, budgetary goals, and current/future occupancy trends. This includes but is not limited to utilizing the Yardi reports, digital results, website data, Google analytics and internal reporting.
- Leads and mentors a team of Regional Marketing Managers, providing guidance, support, and training as needed.
- Responsible for making recommendations for all aspects of marketing as it relates to the successful performance of stable assets. To include digital spend, signage, email marketing and outside digital campaigns and staffing performance.
- Monitors occupancy goals, traffic, closing ratios, traffic source effectiveness, concessions and lease expirations. Evaluate product positioning in the market. Review monthly comparable market survey. Recommend pricing adjustments and concession use as needed.
- Analyzes the effectiveness of each marketing or advertising source by reviewing traffic reports, Yardi reports. Make recommendation for adjustments as needed. Notify site staff of changes and provide copy of ad changes for each marketing campaign.
- Reviews print ad and digital campaigns. Submit ad request changes, follow proofing procedures for the source. Monitor budget component for the ad source per site.
- Meets with vendors as needed to review proposals for new opportunities and determine cost effectiveness. Present opportunities to VP of Marketing with suggestions on use and effectiveness.
- Evaluates the 4 P’s of marketing on all assets that are not achieving occupancy goals.
- Ensures print/digital deadlines are met for monthly/quarterly print publications and ad changes for sites.
- Evaluates all marketing spend for effective lead generation and effectiveness. Measures KPI’s around cost per lead, cost per lease and return on ad spend.
- Meets weekly with VP of Marketing to report on what marketing tactics are successful.
QUALIFICATIONS:
- Property Management experience strongly preferred.
- Excellent knowledge of marketing concepts as applied to consumers.
- Excellent verbal and written communication skills. Ability to communicate in English clearly with others orally and in writing.
- Able to present in large and small groups (3-100).
- Proficient computer skills in Word, Excel, Outlook.
- Strong organizational skills and the ability to manage several competing projects simultaneously.
- Must have a valid driver’s license and ability to drive a motor vehicle.
About Us: Dominium is one of the leading affordable housing development and property management companies nationwide. We operate in approximately 20 states and employ over 1,200 employees. For 50 years, we have offered excellence to the development and management of affordable housing communities across the United States. Dominium’s values – creating long-term value, developing people, integrity, and growth – are built upon our company’s mission and vision. We offer a competitive salary, incentive bonus program, training and development programs, career growth opportunities and community volunteer and outreach programs. We also offer a comprehensive benefits package for eligible employees including Medical, Dental, Life & Disability, Paid Time Off, 401(K), Flexible Spending Accounts, Employee Recognition & Wellness Programs.
Dominium is committed to a diverse and inclusive workplace. Dominium is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
