Oversee new SSP integrations and liaise with internal teams and external partners to ensure the timely completion of a direct open. RTB connection between the two platforms Oversee SSP integration updates, such as the update to open. RTB version 2.6, support for cookieless identity solutions, endpoint swaps, and cookie match rate improvements Maintain health of existing direct SSP integrations and troubleshoot any technical issues that may arise, including timeouts, no-bids, match rates, and dis... more details
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE
Job Responsibilities:
- Oversee new SSP integrations and liaise with internal teams and external partners to ensure the timely completion of a direct openRTB connection between the two platforms
- Oversee SSP integration updates, such as the update to openRTB version 2.6, support for cookieless identity solutions, endpoint swaps, and cookie match rate improvements
- Maintain health of existing direct SSP integrations and troubleshoot any technical issues that may arise, including timeouts, no-bids, match rates, and discrepancies
- Pull bid request and bid response samples via API call and examine samples to identify any incompatibilities with openRTB specs and/or Zeta DSP’s integration adapter
- Initiate kick-off calls, collect integration specs, and create internal JIRA tickets as a part of the new SSP integration process
- Provide SSP/exchange partner support related to the integration, including new channel or industry standard evaluation, reporting, adapter questions, etc.
- Lead successful testing of new media formats and programmatic guaranteed (PG) deals
- Create and maintain ad placements in the DSP
- Work with the Analytics team to review and update the supply Tableau dashboard, making sure the data is accurate and up to date
- Collaborate closely across all teams internally – Engineering, Product, Analytics, Account Management, Client Services, etc.
- Understand and communicate Zeta’s value proposition and technology
Requirements:
- 5+ years of programmatic experience working with DSPs, SSPs, exchanges, or other related technology
- Deep expertise and understanding of openRTB specs, including openRTB version 2.6
- In-depth understanding of demand/supply side ad technology stack including APIs and adserving
- Experience with ads.txt, app-ads.txt, sellers.json, and supply chain transparency protocols
- Experience with cookie and cookieless setup and improving cookie match rates
- Experience and understanding of difference placements and adformats, creative blocking and malware solutions, pretargeting settings.
- Experience with API integration, managing integration schedules, discrepancy testing
- Experience and knowledge of XML and Json.
- Experience with pulling sample bid requests and responses and reviewing for compatability with OpenRTB specifications
- Ability to continually make progress on long-term projects while also managing the day-to-day needs of a dynamic, rapidly growing business
- Experience collaborating across internal and partner Supply, Product, Engineering and Analytics teams
- Ability to manage multiple priorities and perform in a fluid, fast-paced work environment, comfort with complex concepts
- Attentive to detail and passionate about scalable solutions and operations
- Adept communicator to stakeholders of technical and business outcomes and challenges
- Ability to rapidly grasp new technology and product changes, and comfort with complex concepts
- Strong quantitative skills
- Experience with JIRA, Excel, and OpenRTB
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
And more!!
COMPENSATION RANGE
The compensation range for this role is $80,000.00 - $110,000.00 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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