About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us? ?
The Position
The Culture-Forward Marketing Strategy Lead will be a visionary leader responsible for driving transformative strategies to promote representation and inclusivity in NNI's marketing efforts. This role will serve as a culture-forward community of practice lead, driving initiatives to reach various communities and developing inclusive marketing plans that resonate with diverse patient populations. They will seek to find a competitive edge and differentiation in transformative strategies, set high standards, and establish/maintain a proactive market leadership position.
Relationships
Reports to US Head of therapy area. Responsible for providing interface with key internal and external stakeholders. Collaborates with therapy area HCP/Consumer Strategy and Experience Leads, market access and policy/advocacy (MAPA), Diversity, Equity, & Inclusion (DE&I), and other cross-functional teams to develop campaigns and content that resonates with diverse audiences – considering cultural, socioeconomic, and healthcare access factors. This role will manage regional area marketers and collaborate with other area marketers to share best practices/create a community of practice.
Essential Functions
- Community of Practice: Collaborate with therapy area HCP/Consumer Strategy and Experience Leads and other cross-functional teams to integrate health equity principles in marketing campaigns. Facilitate knowledge-sharing and establish best practices for culture forward marketers across therapy areas
- Cultural Competence: Develop a deep understanding of the cultural nuances and healthcare preferences of diverse patient populations to inform marketing strategies, in partnership with the DEI&B Team
- Market Research: Conduct comprehensive market research to identify opportunities and challenges within different demographics and underrepresented communities
- Multicultural Strategy: Develop strategic approach to reaching diverse communities in support of brand/therapy area focused efforts. Identify objectives, optimal goals and key messages needed to resonate. Support the development of promotional assets
- Insights-Driven Marketing: Utilize data and analytics to measure the impact of culture forward efforts and make data-driven adjustments to enhance the customer experience and align with the needs of individualized customer segments
- Partnership Management: Create partnerships and collaborations with therapy area community organizations, patient advocacy groups, and healthcare providers to amplify the reach of health equity initiatives and understand the unique needs of diverse communities. Identify vendors that are best suited to support culture forward marketing initiatives
- Internal Education: In partnership with the DEI&B Team, Educate and train marketing teams on the importance of diversity, equity, and inclusion in marketing strategies and content creation; foster a mindset of cultural competency within the marketing organization, encouraging sensitivity to diverse communities and their healthcare needs
- Best Practices: Set standards and guidelines for inclusive marketing practices, ensuring alignment with industry best practices, regulatory requirements, and company values. Stay informed on emerging trends, channels, and technology within the pharmaceutical marketing landscape and health equity space. This role is also accountable for developing strategies and approaches that promote the Responsible Use of our products
Physical Requirements
20-30% overnight travel required.
Qualifications
- Requires a Bachelor’s degree; Master’s degree preferred
- 12+ years of experience, including demonstrated history in marketing with a focus on incorporating equity and inclusivity principles into marketing strategy
- Experience within the pharmaceutical industry, within therapy area preferred
- Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization
- Excellent leadership and team management skills, with the ability to inspire and motivate others
- Exceptional management capabilities to drive prioritization and alignment across interdisciplinary stakeholders and teams
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
- Strategic Planning, Execution and follow-through skills
- Experience with management of outside agencies
- Passion for promoting health equity and inclusivity in marketing strategies
- Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity
- Experience in a community of practice, including fostering knowledge-sharing, collaboration, and innovation
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
