About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The HCP Strategist will be a critical driver in shaping an insights-driven HCP marketing strategy overseeing omnichannel execution and measuring marketing effectiveness. They will support in seeking to find a competitive edge and differentiation in NNI HCP strategies, setting high standards, and establishing/maintaining a proactive market leadership position. They will support development of the media strategy and collaborate across functions to optimize customer engagement as well as ensure a consistent brand vision and message. The focus of this role will be in support of the diabetes therapeutic area, specifically the upcoming icodec launch.
Relationships
Reports to HCP Strategy Lead. Collaborates with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), Centers of Excellence (COEs), regulatory affairs, and other relevant NNI departments to ensure alignment of HCP brand objectives and strategies, effective execution of HCP experience strategies and transparent communications outside the department. Ensures consistency of brand vision and messaging across all touchpoints.
Essential Functions
- Brand Objectives: Supports development of the pre-launch / launch / in line HCP-related brand/therapy area strategic objectives, HCP activation and experience strategy, including prioritization of HCP needs & opportunities across TAs, and HCP segmentation
- HCP Journey Mapping: Collaborate with cross-functional teams to conduct in-depth analysis and mapping of HCP journeys, identifying key touchpoints, and opportunities for enhancing the HCP experience throughout the treatment lifecycle
- Target Segment Identification: Utilize market research and data analysis to identify and define specific HCP segments. Develop targeted strategies and tailored promotional campaigns to address the unique needs, preferences, and challenges of each segment
- Omnichannel Experience Strategy: Translate brand objectives to develop innovative, insights-driven HCP omnichannel branded and TA unbranded market development strategy to support brand development and HCP activation efforts. Collaborate closely with cross functional teams to uncover insights into HCP needs, preferences, and behaviors and translating them into a comprehensive HCP engagement plan. Ensures alignment of brand positioning, messaging and overall objectives
- Performance Metrics and Reporting: Establish key performance indicators (KPIs) to measure the success of personal promotion HCP experience strategies. Regularly analyze and report on the effectiveness of implemented strategies, making data-driven recommendations for continuous improvement
- Continued Improvement: Ensure pull-through of ‘test and learn’ principles by consulting with executional teams to drive optimal performance. Identifies and implements improvements to prepare for launch, development and/or life cycle activities. Monitors key performance indicators (KPIs) and makes plan adjustments for optimal brand performance
Physical Requirements
Approximately 20-30% overnight travel.
Qualifications
- Requires a Bachelor’s degree; Master’s degree preferred
- 7+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required
- Prove knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics, especially within diabetes preferred
- Ability to manage complexity, including the management of work across competing priorities
- HCP marketing experience leading campaign development through promotional asset execution and driving impactful HCP experiences is required
- Proven success in developing HCP marketing strategy
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide HCP experiences
- Successful launch experience in a marketing role preferred
- Strong planning and organizational skills with high attention to detail and proven track record of results and follow up
- Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization
- Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity
- Experience with management of outside agencies
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
