Develop and execute a global subscription acquisition and retention strategy. Lead marketing efforts to deploy ROI-driven paid acquisition and retention tactics. Perform continuous competitive market trends analysis to inform our strategy Analyze audience data to define customer cohorts and inform marketing strategy and product development. Articulate the value of our offerings to current and future audiences. Deploy the right tools to engage and convert the Reuters audience (e.g. content pe... more details
The Director of Subscriptions, Reuters Professional will be responsible for driving subscriptions revenue through subscriber acquisition, conversion and retention on Reuters platforms including our mobile app and website. Reuters Professional is a high growth, diversified business in the heart of the world’s largest news organization. Our mission is to be the definitive destination for global intelligence that powers smart decisions. We provide news with impact on people, businesses and markets around the world and serve millions of globally minded individuals and professionals seeking insight and context.
About the Role
As our Director of Subscriptions, you will:
- Develop and execute a global subscription acquisition and retention strategy
- Lead marketing efforts to deploy ROI-driven paid acquisition and retention tactics
- Perform continuous competitive market trends analysis to inform our strategy
- Analyze audience data to define customer cohorts and inform marketing strategy and product development
- Articulate the value of our offerings to current and future audiences
- Deploy the right tools to engage and convert the Reuters audience (e.g. content personalization, registration, newsletters and more)
- Develop real-time reports that provide a clear overview of how we are tracking against KPI's
- Over time, build and manage a high-performing team that will serve as the subscriptions center of excellence across the organization
Key areas of responsibility include:
- Hands-on management and accountability for subscriber acquisition and retention
- Utilizing data and continuous testing to drive continuous improvement in average revenue per user (ARPU) and customer experience metrics
- Partnering with editorial and product teams to modify, enhance and create services and products with the goal of increasing subscriptions revenue
Key Deliverables:
- Develop an audience proposition with insight to guide product development
- Develop and execute a subscriptions go-to-market strategy
- Subscriptions revenue and ARPU targets and strategic plan to achieve the
- Customer churn and retention targets and strategic plan to achieve them
- Customer CAC and LTV targets and strategic plan to achieve them
- Continuous testing plan for offers and conversion funnel with A/B parallel approach
- Data driven analysis to continually improve audience acquisition, conversion and retention
About You
To be our Director of Subscriptions you will have:
- Proven leadership experience working in the online media sector, ideally with strong record of accomplishments in the news sector
- Proven ability to think strategically about business opportunities and future customer needs in the media industry
- A hands-on approach and ability to work effectively at a detailed level
- Proven track record in subscriptions acquisition, conversion and retention, ideally within an international or business news environment
- Extensive data and analytical skills
- Proven track record of success working in complex and highly matrixed corporate business environments
- Experience working in a global organization.
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What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.
Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The location(s) for this role include one or more of the following metro locations: Los Angeles, New York City, San Francisco, Washington, DC. The base compensation range for the role in any of those locations is $151,700 - $281,700. The base compensation range in other locations may vary. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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More information about Thomson Reuters can be found on https://thomsonreuters.com.
