ROLE SPECIFICATION
Job Title: Sr. Associate, Content & Experience
Reporting to: Associate Director of Sports, Live & Gaming
Location: Wavemaker NY
About The Role
This role sits within the Sports, Live & Gaming practice at Wavemaker, which leads all brand partnerships, inclusive of esports, sports, entertainment, and experiential initiatives across Wavemaker clients.
The ideal candidate will:
- Be an ambitious partnership marketer with a mix of creativity, smart & analytical thinking, and strong project management skills with relevant experience and a strong passion for sports marketing and hospitality
- Play a critical role in supporting the development of integrated sports partnership and hospitality programs for our clients
- Be expected to help activate and lead the day-to-day management of integrated and multi-channel partnerships
Responsibilities
- Help to shape our clients partnership portfolio – developing and implementing 360 partnership efforts inclusive of media commitments, IP/rights, signage, custom content, experiential activations, and hospitality/tickets
- Oversee the development, management and execution of a comprehensive hospitality strategy and process for contractual hospitality across clients’ partnership portfolio
- Support the day-to-day activation of sports partnerships with properties, leagues, teams, talent, and media partners
- Ability to take ownership of account servicing responsibilities, including but not limited to agendas, status documents, briefs, recaps, & reporting
- Develop and execute marketing plans designed to achieve brand goals
- Work collaboratively with internal Wavemaker teams including planning, strategy, investment, data sciences on integrated partnerships and initiatives
- Participate & lead team brainstorms to bring forth creative activation ideas & initiatives to support client campaigns
- Monitor and identify relevant sports trends and marketplace updates and provide thought-leadership
- Provide measurement and recapping for Wavemaker clients’ sports efforts, inclusive of insights and optimizations
The Candidate
- 2-4 years of client service and account management experience in a sports partnership role
- Prior experience working with sports and entertainment properties including agencies, leagues/teams, athletes, etc.
- Prior experience developing and executing sports and/or entertainment hospitality programs for brands
- Well-versed and passionate about sports partnerships with a deep understanding of the landscape and key trends
- Ability to remain up to date with emerging trends, new technology, and innovative/strategic partnership opportunities in the marketplace
- Strong creative curiosity and effective problem-solving skills to manage complex partnerships & hospitality initiatives
Attributes
- Passionate – brings a genuine thrill and excitement to the role
- Agile – is able to be nimble in thought and action and overcome obstacles to achieve great things
- Collaborative – works well with others, and can align behind a shared purpose
- Entrepreneurial – is open to new ideas and will challenge old ones.
- Diverse – is proud of the difference they can bring
About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our Attitude of Positive Provocation Is Enabled By
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses.
- deep knowledge we have of our client’s business
- confidence to challenge what’s gone before
- the support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter, and LinkedIn.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.?We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.??
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GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
