Under the direction of the Retail Operations Manager, this position directs the overall marketing strategy with a revenue target of $12 M plus for four retail doors pop-up stores. Responsible for creating the roadmaps and the execution for customer retention, all marketing platforms including email, SMS social media platforms for four Mattel US Retail market locations. This position will plan, manage, and execute all brand activations including pop-ups, conventions, and campus events. Manage and... more details
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity:
Under the direction of the Retail Operations Manager, this position directs the overall marketing strategy with a revenue target of $12M plus for four retail doors pop-up stores. Responsible for creating the roadmaps and the execution for customer retention, all marketing platforms including email, SMS social media platforms for four Mattel US Retail market locations. This position will plan, manage, and execute all brand activations including pop-ups, conventions, and campus events. Manage and develop charity sales program including the deployment of catalogs to charities throughout the US.
What Your Impact Will Be:
Sales and Promotions
- Managing the Mattel US Retail marketing efforts to achieve annual revenue and profitability targets.
- Lead the digital marketing strategy with all advertising campaigns including deployment of e-blasts, social media, website design.
- Develop all copy and creative designs for e-blasts, website, store signage, promotional flyers, etc.
- Manage the development of marketing assets beginning with the creative and copy through to the deployment and analytical reporting for all social media platforms.
- Lead the employee campus activations at the Corporate retail location to promote employee engagement.
- Work collaboratively with Mattel business units to maximize support and opportunities for all retail activations, pop-up stores, conventions and brand activations which generate $1.9M incremental revenue.
- Spearhead special projects including charitable events, corporate partner events and exclusive consumer licensed product lines.
- Manage customer data and develop strategies to capitalize on targeted marketing and customer retention.
- Provide leadership to all four retail stores in the development of annual promotional calendars and advertising schedule to ensure revenue targets are achieved.
- Lead strategy to raise awareness increase the charity sales to generate $1M in annual sales, in partnership with the Mattel Children’s Foundation.
- Manage promotional activities including product planning and pricing tool.
Financial Reporting
- Develop annual marketing forecast to meet AOP, overhead budgets and allocate appropriately to the four retail market areas.
- Compile weekly, monthly, and annual sales and profit reports, sales by customer type and ad spend.
- Month end reporting, including sales, profit, tracking of key drivers and reclasses and accruals.
- Track sales and foot traffic lift for advertising campaign summaries.
- Calendar management for all promotions, brand activations and seasonal pop-ups.
Retail Operations
- Support retail operations as needed for management coverage.
Customer Experience and Retention
- Develop the CRM and retention strategy to increase frequency of shopping and increase basket size.
- Develop and manage key metrics to measure service performance at each retail location.
- Develop and execute customer experience program for best-in-class shopping experience.
- In collaboration with store management develop hospitality training for store associates.
What We’re Looking For:
- 4 years experience in brand marketing and/or retail marketing
- Strong understanding of social media advertising using
- Strong analytic skills with the ability extract and understand data using Google Analytics, Meta Data, CRM to make recommendations.
- Proficient in Outlook, Word, Excel, Power Point, Adobe, Illustrator
- Strong collaborator with an entrepreneurial focus
- Manage many projects simultaneously across multiple departments.
- Excellent leadership skills with the ability to inspire.
- Excellent communication skills, written and oral.
- Detail orientated with strong organizational skills.
- Flexible and nimble with the ability to work in a team environment or independently.
- Bachelor’s degree Business Administration or Marketing preferred.
Hourly:
The base hourly rate for this position is between $20.00 and $24.00.
**This range is indicative of projected hiring range, however base hourly rate will be determined based on a candidate’s work location, skills and experience.
Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.
Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
Videos to watch:
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