The Marketing Optimization Specialist is responsible for supporting the analytics, development, and implementation of marketing strategies to accelerate channel performance. Working within the performance marketing team, this role will independently work on moderately complex projects/assignments, such as analysis of our marketing performance to make informed recommendations. You will be supporting the growth and optimization of the MillerKnoll retail business including Design Within Reach, Herm... more details
Why join us?
At Design Within Reach, home comes first. We believe in creating and sourcing pieces that move with you and are meant to be enjoyed over a lifetime – from home to home, generation to generation. For us, that means exceptionally crafted, built-to-last, and beautifully designed furnishings.
Our purpose is to design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of Design Within Reach means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows Design Within Reach to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.
About this Opportunity:
The Marketing Optimization Specialist is responsible for supporting the analytics, development, and implementation of marketing strategies to accelerate channel performance. Working within the performance marketing team, this role will independently work on moderately complex projects/assignments, such as analysis of our marketing performance to make informed recommendations. You will be supporting the growth and optimization of the MillerKnoll retail business including Design Within Reach, Herman Miller and Knoll. You will be expected to operate with an innovative mindset and develop strong relationships across the MillerKnoll organization. Lastly, you will be expected to closely communicate with the global marketing team to align on channel planning, campaign support, and promotional activity to support the growth of the business.
Basic Qualifications:
• Performs comprehensive analysis of marketing investment performance across platforms, traffic, conversion funnel, segments, and overall ROI to offer informed recommendations.
• Through learnings, identifies new areas for testing and growth.
• Works closely with media mix modeling tool and supports development of experimentation plans to drive optimization. Participates in development and roll out of optimization within the organization.
• Increases the aperture of focus to include the full customer lifecycle to identify opportunities to drive revenue, margin and improve customer retention, acquisition and engagement.
• Supports the development and execution of test-and-learn strategies across marketing functions and assist in communicating results and recommendations.
• Collects and analyzes information for team leads to provide quantitative feedback for content and creative teams to optimize creative assets and marketing content.
• Assists in coordination of data preparation and delivery of comprehensive analytics reporting including quarterly and annual metrics reporting for earnings and board meetings.
• Supports promotional planning within the marketing organization. Aids in the analysis of promotional strategy in collaboration with cross functional teams to optimize performance.
Preferred Qualifications:
• Bachelors or master’s degree in statistics, mathematics, marketing or similar degree
• Minimum 3 years of prior relevant experience
• Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
• Experience creating and troubleshooting marketing dashboards, identifying funnel issues, and diagnosing issues efficiently
• Experience developing and analyzing media mix models
• Excellent written and oral communication skills, including an ability to communicate across business areas
• Proven skills in project management, able to manage several projects with tight timelines and ability to navigate a complex multi-brand and stakeholder organization
• Advanced Excel skills required and SQL skills preferred. Experience in Looker, Domo, Tableau, Mode, or other analytics platforms preferred but not required. Some marketing experience, especially in Google ads and Feedonomics preferred but not required
Who We Hire?
Simply put, we hire everyone. Design Within Reach is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.
This organization participates in E-Verify Employment Eligibility Verification. In general, MillerKnoll positions are closed within 45 days and are open for applications for a minimum of 5 days. We encourage our prospective candidates to submit their application(s) expediently so as not to miss out on our opportunities. We frequently post new opportunities and encourage prospective candidates to check back often for new postings.
MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at careers_help@millerknoll.com.
