Job Abstract

The Analytics & Insights team advises the Category and Commercial partners on how to deliver better value propositions to Danone’s customers, consumers, & shoppers.  This Sr Manger will report to the Director/Sr Director and play a proactive, collaborative leadership role across BU Strategy Development, Action Planning, Execution, and Review. 

Responsibilities of this position include:

• STRATEGY – Partners with category teams and across the business to deliver category, portfolio, and brand strategies to identify future category landscape and quantified future sources of growth rooted in consumer and customer insight.
  • Understanding current trends, looking around the corner to predict future trends, to identify the right participation strategy with the Danone portfolio (including identifying white spaces!).
  • Input to the commercial teams on channel strategy, identifying where in the trade landscape to best capture value.
  • Conduct consumer research to understand the landscape of needs, demand spaces, and occasions; evaluate our right to win through brand equity and brand health, shopper behavior, path to purchase and shelf navigation.
  • Build analytics to size future consumer value pools using foresights and occasion data and diagnose our ability to attract switchers and new users from outside the category.

• PLAN – Proactively supports and builds cohesion across Action Planning in Marketing and Commercial functions.

• DO – Proactively help “sell” by supporting category teams, RGM, commercial, and category managers to construct category growth driver stories and activation platforms out of our category, portfolio, and trade strategies.

• REVIEW - Contribute to a culture of effectiveness through activity-based performance management of ourselves and competition with precision.
  • Be embedded into performance rhythms to keep a finger on the pulse of the business and bring the right data and insight to enable agility in strategic and tactical course correction.

The base compensation range for this position is $135K-$165K commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.

We are looking for a future business leader with a passion and track record for leveraging insights, data and analytics to unlock transformational growth. Someone with intellectual curiosity who wakes up excited to design problem solving structures to uncover new innovative opportunities. Someone with a belief in full-potential thinking, who wants to turn complicated data and insights into inspiring stories. Someone with a passion for learning and leading organizational change. The ideal candidate is business-minded, consumer/shopper/customer-centric, self-motivated, strategic thinker who is driven for results.

Required qualifications include:

• 8+ years of experience with demonstrated leadership in roles across functions in FMCG/CPG, retail, strategy consulting or agency.
• S./B.A. (required) Marketing, Business or related field. M.S./MBA preferred.
• Ability to lead the design, synthesis, and application of repeatable, scalable insights and analytical frameworks.
• Proven record of influencing business decisions with fact-based insights through competitive intelligence, retail intelligence and persuasive communication to drive better business outcomes.
• Proven track record of building strong relationships across the organization and continuous improvement of processes.
• Hands-on experience with the following – will be expected to jump in quickly with these skills:
  • Designing and leading quantitative and qualitative consumer insight projects: predictive studies, interpreting Loyalty Card Data; Demand/Occasion work, Shopper mission/behavior studies, etc.
  • Developing and deploying codified frameworks to maximize impact of qualitative and quantitative insights and data.
  • IRI/Nielsen, EPOS/Retail Sales data sources; household panel data; interpreting Market Mix Modeling or other econometrics outputs

Preferred qualifications include:

• Executive presence, i.e. ability to condense disparate data into digestible, intuitive information and sticky expression of insights, command of the details behind the presentation.
• Multiple-function experiences; Leaders who were power-users of analytics and insights and have leveraged to drive better business decisions from multiple perspectives (i.e., marketing, commercial/sales, category development/management, insights, analytics, RGM, agency side, customer/retailer side).
• Experience with managing external insight partners, interpreting data & analytics both quant and qual, from design through delivery of:
  • e., idea generation, segmentation, product testing, campaign/event evaluation, testing and optimization, targeting and retargeting, consumer panel and loyalty card, conjoint, shopper studies.
• Experience contributing to the strategic learning plan and continuous improvement of how insights and analytics unlock growth.
• Demonstrated ability to build advocacy for strategy, insights, and analytics in an organization.
• Exposure to the landscape of media, data providers, and agency partners.