Role At Robinhood, we're dedicated to redefining the financial industry through innovative Go-To-Market (GTM) strategies and compelling brand narratives. We are on the lookout for a Creative Director with a strong background in copywriting to champion this transformation. This role is crucial for someone ready to infuse our brand messaging with a bolder, more provocative voice that captures the interest of a mature audience in novel and engaging ways. As our Creative Director of GTM, you will le... more details
Join a leading fintech company that’s democratizing finance for all.
Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.
As we continue to build...
We’re seeking curious, growth minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you’re invigorated by our mission, values, and drive to change the world — we’d love to have you apply.
About the team + role
At Robinhood, we're dedicated to redefining the financial industry through innovative Go-To-Market (GTM) strategies and compelling brand narratives. We are on the lookout for a Creative Director with a strong background in copywriting to champion this transformation. This role is crucial for someone ready to infuse our brand messaging with a bolder, more provocative voice that captures the interest of a mature audience in novel and engaging ways.
As our Creative Director of GTM, you will lead the development and execution of GTM strategies focused on pre-conversion and in-product campaigns. Your role will encompass the orchestration of marketing initiatives across product interfaces and proprietary channels. You'll be responsible for crafting impactful campaign strategies, developing promotional materials, collaborating with diverse teams and partners, and using data to refine and optimize our marketing efforts.
Your strategic vision and creative prowess will ensure that our messaging not only resonates but also energizes across all platforms. This position is perfect for a transformational leader who is keen to mentor and expand a team of skilled copywriters, continually opening up the boundaries to ensure our communications are as innovative as our financial solutions.
The role is located in the following office locations (Menlo Park, CA; New York, NY; or Seattle, WA) which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.
What you’ll do
- Audience Insight: Delve deep into the heart of our target demographic, crafting content that resonates by addressing their needs, desires, and behaviors.
- Compelling Storytelling: Use storytelling to captivate the audience, evoke emotions, and clearly communicate the unique value of our brand.
- Persuasive Communication: Develop concise, powerful copy that articulates the benefits of our products and inspires action.
- Brand Voice Mastery: Maintain a consistent tone and voice across all content channels, strengthening our brand identity and fostering audience trust.
- Creative Adaptability: Innovate and adapt across different media formats to keep our messaging fresh, relevant, and impactful.
- Product Narratives: Generate compelling product descriptions that highlight how our solutions uniquely address customer needs.
- Dynamic Marketing Materials: Craft marketing materials that combine persuasive text with eye-catching visuals to improve product appeal and engage potential customers.
- Ad Copy Excellence: Create striking ad copy that captures attention and conveys key benefits, prompting consumer engagement and actions.
- SEO-Optimized Web Content: Enhance website visibility and user experience with content optimized for SEO that guides potential customers from discovery through to conversion.
What you bring
- Proven ability in leading marketing and creative strategy with a focus on brand transformation
- Demonstrated experience in managing and driving comprehensive marketing campaigns
- Strong leadership skills with a passion for developing talent and fostering a collaborative team environment
- Exceptional ability to communicate complex ideas effectively across various teams and partners
What we offer
- Market competitive and pay equity-focused compensation structure
- 100% paid health insurance for employees with 90% coverage for dependents
- Annual lifestyle wallet for personal wellness, learning and development, and more!
- Lifetime maximum benefit for family forming and fertility benefits
- Dedicated mental health support for employees and eligible dependents
- Generous time away including company holidays, paid time off, sick time, parental leave, and more!
- Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits
Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan. For other locations not listed, compensation can be discussed with your recruiter during the interview process.
Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)
$200,000—$235,000 USD
Zone 2 (Denver, CO; Westlake, TX; Chicago, IL)
$176,000—$207,000 USD
Zone 3 (Lake Mary, FL)
$156,000—$183,000 USD
Click here to learn more about Robinhood’s Benefits.
We’re looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you’re ready to give 100% in helping us achieve our mission—we’d love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.
Robinhood embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review Robinhood's Privacy Policy please review the specific policy applicable to the country where you are applying.
