We are looking for an experienced Senior Planner / Analyst responsible for the strategy, execution, and optimizations of our Affiliate, Influencer, Registry, and Content Partnership programs across Williams-Sonoma, Inc., with a focus on driving growth, reaching new customers, maximizing ROI, and improving brand recognition and perception. You're excited about this opportunity because you will... Develop campaign strategies, testing tactics, and determine KPI's across multiple programs and platfo... more details
Senior Analyst, Affiliate and Content
About the Team
You will be a member of the centralized Paid Digital Advertising team, where you will be part of the Paid Affiliates & Content Marketing team responsible for the in-house management of our Affiliate, Influencer, Registry, and Content Partnership programs across all 8 Williams-Sonoma Inc. Brands and International sites.
About the Role
We are looking for an experienced Senior Planner / Analyst responsible for the strategy, execution, and optimizations of our Affiliate, Influencer, Registry, and Content Partnership programs across Williams-Sonoma, Inc., with a focus on driving growth, reaching new customers, maximizing ROI, and improving brand recognition and perception.
You're excited about this opportunity because you will...
- Develop campaign strategies, testing tactics, and determine KPI's across multiple programs and platforms
- Plan and implement digital media strategies and campaigns to support registry acquisition and fulfillment across brands
- Foster and maintain relationships with media partners across programs
- Expand WSI's paid content creators/influencer affiliate network and coordinate with each brand's PR & Social teams to ensure continuity in communication with these partners, while being mindful of impacts to SEO programs
- Work closely with the Affiliate Analyst in the management of the affiliate program, with a focus on the strategy and growth of content affiliate partners
- Determine KPI goals by campaign and partner with internal attribution teams for cross-channel de-duped results
- Simultaneously manage multiple campaigns with varying budgets/goals (with special emphasis on weekly/monthly spend and ROI targets)
- Proactively track campaign pacing and performance, ensuring accurate and timely delivery of budget and develop cross channel reporting
- Play a role in vetting new campaign ideas collaborating with internal CRM, brand eCommerce and social and PR teams to align campaigns with the brands’ visions
- Facilitate creative trafficking across registry and ad hoc content partnerships coordinating with brand creative, social and PR teams - liaise with brand and creative teams to ensure programs are updated seasonally and on-time
- Educate internal teams on best practices, platform and process changes, new strategies, and top of funnel investment and opportunities. Devise communication strategies to ensure appropriate WSI teams are able to speak to performance
- Create presentations on performance, strategy and industry updates and share with various levels of the WSI organization
- Manage monthly invoices and accrual processes across programs for all brands
- Ensure proper tracking is in place, working closely with display operations teams and IT for pixel implementation and DCM ad serving
Why you will love working at Williams-Sonoma, Inc.
- We're a successful, fast-growing company with an entrepreneurial vibe
- A technologically and data-driven business
- Competitive salaries and comprehensive health benefits
- We're at the forefront of tech and retail, redefining technology for the next generation
- We're passionate about our internal and external clients and live/breathe the client experience
- We get to be creative on a daily basis
- A smart, experienced leadership team that wants to do it right and is open to new ideas
- We believe in autonomy and reward taking initiative
- We have fun!
We're excited about you because you have...
- A Bachelor's Degree in Marketing or related field, or equivalent years of experience
- 2+ years of experience in digital planning, strong project management skills and ability to quickly react to changing priorities and deadlines
- Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)
- An entrepreneurial spirit and the ability to work in a fast-paced environment
- A high attention to detail, and are well-organized and deadline-oriented
- Proven results in developing cross-team/functional processes to streamline workflows
- Excellent written and verbal communication skills
- A technical background in digital program tracking, preferably direct knowledge of affiliate conversion tracking and display view through attribution
- Knowledge of a site analytics tool
- A strong desire to collaborate and influence, and enjoy being part of a team
Our Mission Around Diversity, Equity & Inclusion
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences—whatever they may be—are valued, explored and appreciated.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for:??
- A generous discount on all Williams-Sonoma, Inc. brands
- A 401(k) plan and other investment opportunities?
- Paid vacations, holidays, and time off to volunteer?
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial, and emotional health?
Your Journey in Continued Learning
- In-person and online learning opportunities through WSI University??
- Cross-brand and cross-function career opportunities?
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops and learning programs
- Speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer.
Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $78,000-$92,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
